Ditch the Resolutions, Keep the Savings: Denny's Launches NEW Slammin' Meal Deals Starting at $5.99
MWN-AI** Summary
On January 12, 2026, Denny's announced its new Slammin' Meal Deals, featuring a value menu starting at just $5.99, designed to provide comforting meals during a time when many New Year’s resolutions falter. Coined Quitter’s Day, this date often sees individuals backtracking on their restrictive diets, prompting Denny’s to offer a diverse array of full meals available all day.
Denny's latest offerings include an exciting lineup of breakfast, lunch, and dinner options, such as the NEW 2-Egg Breakfast Slam®, Breakfast Quesadilla, Two Meat Scrambler, Fish Sandwich, and Grand Slam® Burrito, catering to those seeking indulgent comfort food. The beloved Salted Caramel Banana Slams have also returned, boasting tempting flavors with options like the Salted Caramel Banana Pancake Slam® and Stuffed French Toast Slam®.
In addition to the meal deals, Denny's introduced new Mocha Cold Brew flavors, enhancing their beverage selection for any time of day. For budget-conscious diners, Denny's Rewards program offers 10 Booth Bucks for every dollar spent, allowing guests to save on future visits with a wide array of redeemable options.
Ellie Doty, Denny's senior vice president, emphasizes the focus on satisfying cravings without breaking the bank, inviting guests to embrace delicious meals without judgment. Whether dining at a traditional restaurant, via delivery through Denny’s on Demand, or enjoying concepts like The Meltdown and Banda Burrito, Denny's aims to delight customers.
With over 70 years in the family dining sector, Denny's continues to serve its communities through various initiatives while boasting a global presence that includes 1,459 restaurants. For more information, customers can visit Denny's website and explore the new meal deals and rewards program.
MWN-AI** Analysis
Denny’s recent launch of the “Slammin’ Meal Deals” at prices starting as low as $5.99 comes at a strategic time to capture consumer sentiment just as New Year resolutions begin to falter—a point dubbed Quitter’s Day. This effectively positions Denny’s as a quick and affordable option for value-driven customers eager to indulge rather than adhere to dieting trends.
From a market perspective, Denny's approach of reducing prices while enhancing the variety of offerings aligns well with increasing consumer demand for comfort food. Restaurant chains like Denny's that emphasize affordable meals during times of economic uncertainty tend to fare better, as families increasingly seek value in their dining choices. The expanded menu featuring crave-worthy items—like the Salted Caramel Banana offerings—also taps into the experiential dining trend, appealing to consumers' desire for indulgent, enjoyable meals.
Moreover, their Denny’s Rewards program, which incentivizes customer loyalty through points and immediate discounts, creates a dual opportunity to increase both foot traffic and customer retention. The emphasis on convenience, with the integration of delivery services through Denny's on Demand, reflects a growing consumer preference for flexibility in dining.
Investors should take note of Denny’s operational strategy and its potential to boost sales volumes in a recovering post-pandemic economy. The combination of value pricing, menu variety, and a robust loyalty program positions Denny's as a strong contender in the casual dining sector. Monitoring how effectively these initiatives translate into sales growth will be crucial. As patrons seek comfort food offerings as an escape from otherwise rigid dietary commitments, Denny’s appears poised to capitalize on this trend effectively, reflecting positively on its financial outlook.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SPARTANBURG, S.C., Jan. 12, 2026 (GLOBE NEWSWIRE) -- The stats are in and today is the infamous day when most New Year’s resolutions hit the wall – aka Quitter’s Day. While the rest of the world might judge, Denny’s is here to provide comfort food with full, craveable meals available all day, every day.
Big Plates. Small Prices. Zero Judgment.
Denny’s new Slammin’ Meal Deals Starting at $5.99 value menu is available all day and features a stacked lineup of full breakfast, lunch and dinner meals that deliver on crave.
- NEW! 2-Egg Breakfast Slam®
- NEW! Breakfast Quesadilla
- NEW! Two Meat Scrambler
- NEW! Fish Sandwich with Fries
- NEW! Grand Slam® Burrito
- Everyday Value Slam®
- Super Slam®
- Chicken Tenders & Fries
- Classic Burger with Fries
- One-Piece Country Fried Steak
“By January 12, the novelty of restrictive resolutions wears off, and guests are ready to reclaim their joy. We know our fans don't want to settle for boring meals; they want food that is unapologetically craveable, comforting and provides the kind of value that makes every dollar feel well-spent,” said Ellie Doty, senior vice president and chief brand officer at Denny’s. “Our new Slammin’ Meal Deals Starting at $5.99 value menu delivers full meals with the flavors people love, plus the return of Salted Caramel Banana favorites make starting the year a little sweeter.”
Sweet News: Salted Caramel Banana is Back + Indulgent Cold Brews
The guest-favorite Salted Caramel Banana Slams return, bringing a sweet-and-salty flavor combo that hits just right. Guests can choose pancakes or a French toast option:
- Salted Caramel Banana Pancake Slam®: Two buttermilk pancakes topped with vanilla cream, fresh banana slices, and salted caramel. Served with eggs made your way, crispy hash browns, plus your choice of two crispy strips of our new Applewood-smoked bacon or two all-pork sausage links.
- Salted Caramel Banana Stuffed French Toast Slam®: Four slices of Brioche French Toast stuffed with sweet cream cheese filling topped with fresh banana slices, salted caramel, and a sprinkle of powdered sugar. Served with two eggs cooked your way, two crispy strips of our new Applewood-smoked bacon and two all-pork sausage links.
- NEW! Mocha Cold Brew: Grab a delicious cold brew any time of day, including NEW Mocha, Salted Caramel, or Sweet & Creamy flavors. All made with medium roast, single-origin Columbian coffee, blended with milk and poured over ice - some are topped with a generous swirl of whipped cream.
For guests who want to save all year long, Denny’s Rewards members can earn 10 Booth Bucks for every dollar spent and redeem for FREE Denny's food, with over 40 delicious menu items to choose from including beverages, appetizers, sides, Kids' Meals and desserts. Guests who sign up for Denny’s Rewards will get a welcome offer for immediate use in restaurants or at Dennys.com, receive ongoing challenges to "plus up" points and gain access to exclusive deals and savings throughout the year – including the birthday FREE Everyday Value Slam reward guests know and love.
To learn more about Denny’s new Slammin’ Meal Deals Starting at $5.99, And to sign up for Denny’s Rewards, visit www.dennys.com/rewards.
About Denny's Corp.
Denny's is a Spartanburg, S.C. - based family dining restaurant brand that has been welcoming guests to our booths for more than 70 years. Our guiding principle is simple: We love to feed people. Denny’s provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. Whether it's at our brick-and-mortar locations, via Denny's on Demand (the first delivery platform in the family dining segment), or at The Meltdown, Banda Burrito, and The Burger Den, our three virtual restaurant concepts, Denny’s is ready to delight guests whenever and however they want to order. Our longstanding commitment to supporting our local communities in need is brought to life with our Mobile Relief Diner (that delivers hot meals to our neighbors during times of disaster), Denny's Hungry for Education™ scholarship program, our annual fundraiser with long-time-partner No Kid Hungry, and our new partnership supporting Cookies for Kids’ Cancer in their mission to fund research for new, improved and less toxic treatments for kids facing cancer.
Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants. As of September 24, 2025, the Denny’s brand consisted of 1,459 global restaurants, 1,397 of which were franchised and licensed restaurants and 62 of which were company-operated. This includes 166 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.
To learn more about Denny's, please visit our brand website at www.dennys.com or the brand's social channels via Facebook, X, Instagram, TikTok, LinkedIn or YouTube.
Media Contact
Denny’s Media Team
864-597-8005
media@dennys.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/dd0328db-3da1-4e45-8c62-b1c6fdc76f54
https://www.globenewswire.com/NewsRoom/AttachmentNg/779d0d42-a9a5-4245-968e-3be277d4a243
FAQ**
How do Denny's new Slammin' Meal Deals impact the overall financial performance of Denny's Corporation DENN in 2026 compared to previous years?
What strategies is Denny's Corporation DENN implementing to attract repeat customers through its new value menu and reward program?
Given the expansion of Denny's globally, how does Denny's Corporation DENN plan to maintain its brand identity in international markets?
In what ways does Denny's Corporation DENN leverage community initiatives to enhance brand loyalty and drive sales throughout the year?
**MWN-AI FAQ is based on asking OpenAI questions about Denny's Corporation (NASDAQ: DENN).
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