A Small Tweak Could Make Ford's Hidden Gem Even More Valuable
2026-03-07 19:25:00 ET
Investors new to Ford Motor Company (NYSE: F) might find it hard to believe that the Detroit icon's hidden-gem business -- its lucrative commercial Ford Pro -- was once a hindrance to profitability. Decades ago, the automaker's commercial business looked much different, with the company flooding low-value passenger cars into fleet segments to fill production capacity.
That's all changed now, and Ford Pro is powering the company's bottom line -- and a new tweak could make it even more valuable.
For those newer to Ford as an investment , Ford Pro generated more than $66 billion of revenue in 2025, with $6.8 billion in earnings before interest and taxes, and a double-digit margin -- more than three times higher than its traditional Ford Blue business in 2025.
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