F45 Training Extends Global Gym Partner with HYROX, Anchored by Title Partnership at HYROX Washington DC Americas Regional Championships
MWN-AI** Summary
F45 Training has announced an extension of its global partnership with HYROX, solidifying its position as the Official Global Gym Partner of the fitness racing organization. This collaboration, which will feature F45 as the Title Partner for the HYROX Washington DC — Americas Regional Championships, involves participation in 12 premium HYROX events across four continents in 2026. Both brands emphasize functional fitness, and this partnership aims to enhance the community and competitive experiences for their respective audiences.
The partnership is designed to be mutually beneficial: HYROX will leverage F45’s extensive network to grow participation in fitness racing, while F45 will boost its brand visibility and member engagement through access to exclusive event activations and training programs, including the F45 HYROX Run Club. Tom Dowd, CEO of FIT House of Brands, highlighted the synergy between the two organizations, noting that the partnership captures the essence of community and competition, embodying the ultimate fitness challenge for F45 members.
The HYROX Washington DC event will be accompanied by various activations, including the F45 Lounge, designed to support competitors and create a communal atmosphere. This lounge will host recovery spaces, tattoo bars for brand pride, social media engagement, and appearances by notable F45 athletes. Other highlighted events include races in major cities such as Auckland, London, Miami, Berlin, and New York, catering to a global audience of fitness enthusiasts.
The F45 and HYROX partnership combines their strengths in functional training and community engagement, promising not just to enhance competition but also to foster a vibrant fitness culture globally. This unique collaboration is anticipated to draw millions into the shared experience of health and athleticism through innovative training and competitive challenges.
MWN-AI** Analysis
The recent extension of the partnership between F45 Training and HYROX marks a significant strategic move within the fitness industry, reflecting an alignment of values centered around functional fitness, community engagement, and competitive performance. This collaboration, with F45 as the Title Partner for the HYROX Washington DC Americas Regional Championships and participation in 12 global events throughout 2026, represents an opportunity for potential investors and fitness enthusiasts alike.
From a market perspective, F45 Training (FIT) is strengthening its brand identity and enhancing member offerings through this partnership. The integration of HYROX training programs within F45 studios and the establishment of initiatives like the F45 HYROX Run Club are expected to boost member retention and attract new clientele drawn to competitive fitness. This trend aligns with the growing consumer interest in fitness competitions that fuse community with high-intensity exercise.
Moreover, HYROX's expanding global presence—reported to engage over 1.5 million participants—provides F45 with a wider audience. Investors should note that such partnerships can significantly drive brand visibility and customer acquisition, enhancing revenue potential.
F45’s strategy to build community hubs, exemplified by the F45 Lounge at events, positions them as a leader in creating experiences that foster connection among fitness enthusiasts. This focus on community, along with high levels of engagement through live events and social media, can lead to increased brand loyalty.
In conclusion, the F45 and HYROX partnership is a forward-thinking initiative that could serve as a catalyst for growth in the functional fitness sector. Investors should keep an eye on the potential for increased memberships and revenues as F45 capitalizes on this collaboration to engage and inspire a diverse community of athletes globally. With fitness becoming an essential lifestyle choice, the market outlook for such integrative strategies is promising.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
New York, NY, March 11, 2026 (GLOBE NEWSWIRE) -- F45 Training (FIT House of Brands), one of the world’s largest functional fitness networks, and HYROX, the world series of fitness racing, today announces the extension of a landmark global partnership that sees F45 Training as an Official Global Gym Partner of HYROX. The collaboration will span 12 premium HYROX events across four continents in 2026, headlined by F45’s Title Partnership at HYROX Washington DC – Americas Regional Championships.
Rooted in a shared commitment to functional fitness, community-driven training, and athletic performance, the partnership is designed to create a scalable, win–win structure for both brands: HYROX expands its affiliate footprint and grows participation among gym-going athletes, while F45 Training strengthens its brand and member proposition through access to premium HYROX event activations, HYROX training programs in F45 studios, F45 HYROX Run Club, and more.
“We’re incredibly excited to welcome F45 Training as our Affiliate Gym Partner,” said Douglas Gremmen, Chief Growth Officer at HYROX. “F45 and HYROX share the same DNA – community, performance, and the belief that fitness can transform lives. Together, we’re creating a pathway for millions of F45 Training members to experience the energy and challenge of HYROX competition at the world’s most iconic event venues. This is exactly the kind of partnership that elevates the sport.”
“At F45 Training, we’ve always believed that the best workouts happen when community and competition come together,” said Tom Dowd, Chief Executive Officer of FIT House of Brands. “HYROX represents the ultimate test of everything our members train for every day – functional strength, cardiovascular endurance, and the mental toughness to push through. Partnering with HYROX on a global scale, and anchoring that commitment as Title Partner at the Americas Regional Championships in Washington DC, is a powerful statement about where F45 is headed. We can’t wait to see our community take on the challenge.”
F45 Training as Title Partner: HYROX Washington DC – Americas Regional Championships
As Title Partner of HYROX Washington DC – Americas Regional Championships, F45 Training held the premier brand position at one of the most prestigious events on the 2026 HYROX calendar, delivering a full suite of activations that put the F45 community at the center of race weekend.
Kicking off the race weekend, F45 Training powered the HYROX Americas Shakeout Run – a community-first activation that brought athletes, F45 Training members, and fitness enthusiasts together on the streets of Washington D.C. together. The event took place on Friday, March 6 with participants completing a 5K loop at East Potomac Park, setting the tone for a weekend of competition, connection, and community.
On-site throughout race weekend, F45 Training operated the F45 Lounge – a dedicated space for competitors and supporters to recover, recharge, and connect as part of the wider HYROX community. The lounge featured:
- Recovery by F45 beanbag lounge for post-race relaxation
- Temporary Tattoo Bar, for athletes to show their F45 pride
- Race Day Selfie Setup to capture the moment with teammates and crew
- Live social content and coverage, with F45 going live across its social channels throughout the weekend from the lounge
- Special guest appearances from F45 Athletes Nic Wilson and Mariam Allam
The F45 Lounge served as the community hub of HYROX Washington DC – a place where the shared values of fitness, teamwork, and belonging come to life.
A Truly Global Partnership: F45 Training Premium Presence at 12 HYROX Events in 2026
Beyond Washington DC, F45 will hold premium partnership positions at HYROX events spanning four continents, bringing the collaboration to athletes and fitness communities around the world:
- Auckland – January
- Washington DC – March
- London – April
- Miami – April
- Singapore – April
- Berlin – May
- New York – May
- Sydney – July
- Chiba – August
- Cape Town – August
- Dallas – November
- Seoul – November
A Partnership Built on Shared Values
Both brands have built global communities through a commitment to functional fitness training that is accessible, results-driven, and socially motivating. F45’s team-based, high-intensity workout model and HYROX’s race format – built around 8 x 1km runs combined with 8 functional workout stations – appeal to the same audience: everyday athletes who train with purpose and compete with heart.
The partnership will include co-branded training content, member activation programs at F45 studios, and on-site programming at HYROX events designed to introduce new athletes to both brands.
About HYROX
HYROX is a global ecosystem of events, training, and coaching designed to inspire and impact 100 million lives. Built around a unique race format of 8 x 1 km runs and 8 workout stations, HYROX has established the gold standard in fitness racing and is driving toward Olympic recognition. Named a TIME100 Most Influential Company in 2024, HYROX now hosts 105 events in more than 30 countries worldwide, reaching more than 1.5 million participants globally this 2025/26 season. By connecting the world’s gym communities through the transformative power of training and competition, HYROX is the cultural heartbeat of fitness.
About FIT
FIT (Functional Inspired Training) House of Brands is a global fitness franchise company with a network of over 1,500 studios across over 55 countries. FIT provides franchisees with proven business models, operational support, and structured training programs across its house of brands:
F45 Training: A global leader in functional fitness, offering 45-minute team-based workouts that combine strength, cardio, and scientifically backed programming to build strength, improve endurance, and enhance longevity.
FS8: FS8 fuses Pilates, Tone, and Yoga into a seamless, low-impact workout. Built on eight science-backed elements, FS8 is designed to enhance strength, flexibility, and mental well-being. The experience is dynamic yet restorative, offering a fresh take on fitness in an inclusive, community-driven environment.
VAURA Pilates: A sensory-driven reformer Pilates experience that blends precision and athletic training in an immersive environment. With neon lights, mirrored ceilings, and upbeat music, VAURA energizes both body and mind, creating a workout that feels as powerful as it is effective.
Recovery: A suite of solutions, including cold plunge, infrared sauna, and percussion therapy, designed to optimize recovery and performance.
FIT is committed to building a sustainable and scalable global franchise network that empowers people to move better, feel stronger, and live longer. For more information, visit www.functionalinspiredtraining.com or follow us on LinkedIn (@FunctionalInspiredTraining) and YouTube (@FunctionalInspiredTraining).
Media Contacts:
For HYROX: hyrox@fittestpr.com
For F45 Training | Fit House: Meghan Chisholm | mchisholm@fithousehq.com
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FAQ**
How does the partnership between F45 Training Holdings Inc. FXLV and HYROX aim to enhance community engagement and participation at fitness events in 2026?
What specific benefits will F45 Training Holdings Inc. FXLV members experience from the co-branded training content and activation programs at HYROX events throughout the year?
In what ways does F45 Training Holdings Inc. FXLV plan to leverage its Title Partnership at the HYROX Washington DC event to boost brand visibility and attract new members?
How does FTraining Holdings Inc. FXLV's collaboration with HYROX align with its overall mission of delivering accessible and results-driven fitness training to a global audience?
**MWN-AI FAQ is based on asking OpenAI questions about F45 Training Holdings Inc. (OTC: FXLV).
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