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GoodRx Partners with Viatris to Offer Up to 85% Savings on Established Brand Medications

MWN-AI** Summary

GoodRx, the leading prescription savings platform in the United States, has announced a partnership with Viatris, a global healthcare company, to provide significant savings on 17 established brand medications. This collaboration aims to improve affordability for consumers, allowing eligible commercially insured patients to potentially pay as little as $0–$4 for select Viatris medications through GoodRx. For cash-paying customers, discounted prices can represent savings of up to 85% at over 70,000 pharmacies nationwide.

Among the medications included in this partnership are well-known brands such as Lipitor®, Celebrex®, Viagra®, and Norvasc®. Laura Jensen, GoodRx's Chief Commercial Officer, emphasized the importance of making medications affordable and accessible, highlighting that many patients struggle with cost-related barriers when filling prescriptions. Jensen's remarks underscore GoodRx's commitment to utilizing its platform to facilitate patients' access to essential medications.

Corinne Le Goff, Viatris' Chief Commercial Officer, echoed this sentiment, stating that the partnership is a step towards enhancing access to widely recognized medicines for millions of patients. The collaboration reflects a changing landscape in healthcare, where pharmaceutical companies are increasingly focused on affordability and accessibility.

GoodRx's ability to seamlessly integrate manufacturer pricing into its platform not only helps consumers save money but also allows established brands to remain competitive as they navigate loss of exclusivity. By connecting these savings with a trusted platform, GoodRx is positioning itself as a pivotal player in the evolving healthcare ecosystem, scrutinizing pricing dynamics and fulfilling consumer expectations.

In essence, this partnership represents a significant opportunity for patients to access necessary medications while alleviating financial burdens, ultimately advancing GoodRx's mission of enhancing healthcare affordability and accessibility in the U.S.

MWN-AI** Analysis

GoodRx's recent partnership with Viatris is a significant development for both patients and investors in the pharmaceutical sector. The collaboration aims to offer substantial savings—up to 85%—on essential brand medications such as Lipitor®, Celebrex®, Viagra®, and Norvasc®. This move not only provides financial relief to consumers but also enhances accessibility to critical healthcare resources at a time when rising prescription costs continue to burden millions of Americans.

From an investment perspective, GoodRx represents a pivotal player in the healthcare landscape. Their ability to integrate manufacturer pricing with a user-friendly platform attracts nearly 25 million users annually, reflecting a strong consumer trust. This partnership with Viatris positions GoodRx to capitalize on an expanding market for both savings programs and brand medications, particularly as many of these products are already seeing high search volumes on GoodRx’s platform.

Investors should consider the growing emphasis on affordability strategies within the pharmaceutical industry, especially as companies like GoodRx work to address the cost barriers that affect medication adherence. Viatris's commitment to expanding access through this partnership signals a broader trend in healthcare that prioritizes patient outcomes alongside profitability.

Moreover, by bridging the gap between pharmaceutical manufacturers and consumers effectively, GoodRx enhances its competitiveness and relevance in the market. Its strategic alliances reflect a focus on operationalizing direct-to-consumer programs that reduce inefficiencies in the healthcare delivery system.

Overall, the collaboration stands to broaden GoodRx's market reach and strengthen its position amid evolving healthcare dynamics. Therefore, investors should monitor how effectively GoodRx leverages this partnership to enhance patient access, scale its services, and drive future revenue growth.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: Business Wire

Collaboration expands access to trusted therapies with discounted cash prices for leading brands including Lipitor®, Celebrex®, Viagra®, and Norvasc®

GoodRx (Nasdaq: GDRX), the leading platform for prescription savings in the U.S., today announced a new collaboration with Viatris, a global healthcare company, to make 17 of its established brand medications more affordable for consumers. Beginning today, eligible commercially insured patients may pay as low as $0–$4 on select Viatris medications through GoodRx. Cash-paying consumers, regardless of insurance status, can use GoodRx to access discounted cash prices of up to 85% off at more than 70,000 pharmacies nationwide. The collaboration includes widely prescribed, household-name medications such as Lipitor ® , Celebrex ® , Viagra ® , and Norvasc ® .

“Affordability should never be the reason someone walks away without their medication,” said Laura Jensen, Chief Commercial Officer and President of Pharma Direct at GoodRx. "By providing eligible patients who prefer the branded versions of these medications with substantial savings and straightforward ways to lower out-of-pocket costs, Viatris is demonstrating a clear commitment to improving patient access. Connecting these savings to a platform Americans already trust for price clarity and affordability shows how practical, consumer-focused solutions can expand access and support adherence nationwide.”

Many of the Viatris medications included in the program already drive substantial search volume on GoodRx, reflecting consumers’ ongoing efforts to find reliable cost information for the medications they use every day. Making these savings for Viatris’ brand medications easily discoverable on GoodRx helps Americans overcome cost barriers that too often determine whether their prescriptions are filled.

“At Viatris, we’re focused on delivering solutions that are effective at scale. Our established brands already serve millions of patients, and this partnership with GoodRx creates another opportunity for patients to access these widely recognized medicines,” said Corinne Le Goff, Chief Commercial Officer, Viatris. “As healthcare evolves, expanding access pathways through trusted platforms like GoodRx is another way to help our medicines remain within reach for the patients who rely on them.”

As pricing dynamics and consumer expectations continue to shift, pharmaceutical manufacturers are increasingly looking for ways to translate affordability strategies into real-world access quickly and at scale. This collaboration underscores GoodRx’s role as a trusted platform for operationalizing complex direct-to-consumer and manufacturer-sponsored programs across insurance types, particularly for established brands navigating loss of exclusivity. By integrating manufacturer pricing directly into a consumer experience already used by nearly 25 million Americans each year, GoodRx helps brands remain competitive, visible, and accessible to patients.

GoodRx’s expanding portfolio includes other manufacturer programs, such as Dexcom G7, Humira ® biosimilar ADBM, Lantus ® , Ozempic ® , and Wegovy ® , demonstrating how the platform can streamline the affordability journey and deliver immediate national reach. Together, these programs highlight how GoodRx enables manufacturers to turn access strategies into measurable impact for patients across the U.S.

About GoodRx

GoodRx is the leading platform for prescription savings in the U.S., used by nearly 25 million consumers and over one million healthcare professionals annually. Uniquely situated at the center of the healthcare ecosystem, GoodRx connects consumers, healthcare professionals, payers, PBMs, pharma manufacturers, and retail pharmacies to make saving on medications easier. By reducing friction and inefficiencies, GoodRx helps consumers save time and money when filling prescriptions so they can get the care they deserve. Since 2011, GoodRx has helped Americans save over $100 billion on the cost of their medications.

?GoodRx periodically posts information that may be important to investors on its investor relations website at https://investors.goodrx.com . We intend to use our website as a means of disclosing material nonpublic information and for complying with our disclosure obligations under Regulation FD. Accordingly, investors and potential investors are encouraged to consult GoodRx’s website regularly for important information, in addition to following GoodRx’s press releases, filings with the Securities and Exchange Commission (the “SEC”) and public conference calls and webcasts. The information contained on, or that may be accessed through, GoodRx’s website is not incorporated by reference into, and is not a part of, this press release.

GoodRx Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding anticipated consumer savings, convenience and accessibility; the expected benefits and value of our offerings to consumers, GoodRx, Viatris, and other pharmaceutical manufacturers; and our plans, expectations and objectives. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, risks relating to our ability to achieve broad market education and change consumer purchasing habits; changes in medication pricing and pricing structures; our reliance on a limited number of industry participants; and the important factors discussed under the caption “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2025, and our other filings with the SEC. Any such forward-looking statements are based on current expectations, projections and estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260311250778/en/

Media Contact
press@goodrx.com

FAQ**

How does GoodRx Holdings Inc. GDRX plan to measure the success of its collaboration with Viatris in expanding access to affordable medications for consumers?

GoodRx Holdings Inc. plans to measure the success of its collaboration with Viatris in expanding access to affordable medications by tracking metrics such as the number of prescriptions filled, patient savings, user engagement on their platform, and overall market reach.

What are the potential financial impacts on GoodRx Holdings Inc. GDRX from offering discounted prices on Viatris medications, considering the potential for increased user engagement?

Offering discounted prices on Viatris medications could increase user engagement for GoodRx Holdings Inc. (GDRX), potentially driving higher transaction volumes and revenue, though it may also pressure profit margins if discounts are substantial.

How might the collaboration between GoodRx Holdings Inc. GDRX and Viatris influence consumer behavior regarding prescription medication purchases in the long term?

The collaboration between GoodRx Holdings Inc. and Viatris may enhance consumer awareness and accessibility of affordable prescription medications, ultimately driving more patients to seek cost-effective options and shifting their purchasing behaviors towards online platforms.

What strategies does GoodRx Holdings Inc. GDRX have in place to address the risks associated with changes in medication pricing as highlighted in its forward-looking statements?

GoodRx Holdings Inc. employs strategies such as enhancing partnerships with pharmacies, leveraging data analytics for pricing optimization, and diversifying its service offerings to mitigate risks from fluctuations in medication pricing, as emphasized in its forward-looking statements.

**MWN-AI FAQ is based on asking OpenAI questions about GoodRx Holdings Inc. (NASDAQ: GDRX).

GoodRx Holdings Inc.

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