GoPro and ASUS Partner to Launch Co-Branded ProArt Laptop
MWN-AI** Summary
GoPro, Inc. (NASDAQ: GPRO) and ASUS have announced an innovative partnership leading to the launch of the ASUS ProArt GoPro Edition laptop, specifically engineered for content creators. Revealed on January 6, 2026, this co-branded device embodies the needs of GoPro’s dynamic creator community, enabling a seamless transition from capturing action to editing on-the-go.
The ProArt GoPro Edition features a sleek 13-inch touch-screen design with a 360° convertible chassis, allowing users to switch between tent, tablet, or laptop modes, making it ideal for tasks like monitoring and editing. Weighing just 1.39 kg and measuring 15.8mm in thickness, it is highly portable and included protective packaging that can be repurposed to carry GoPro cameras and accessories.
Rick Loughery, GoPro’s SVP of Global Marketing and Digital Commerce, emphasized the partnership's objective: to provide creators with a robust tool that supports their fast-paced lifestyles, streamlining their creative process and focusing on storytelling.
In terms of performance, the laptop is equipped with AI technology that enhances editing efficiency, allowing for smooth preview and editing of high-resolution and 360° footage. The built-in StoryCube app simplifies content management by automating media organization and syncing with GoPro Cloud. A dedicated GoPro hotkey gives instant access to basic editing functions, creating a centralized hub for creators.
This collaboration signifies a new era in computing tailored to creators, as ASUS and GoPro seek to empower users to craft and share authentic stories across various platforms. The ProArt GoPro Edition will be available globally in Q1 2026, starting with select U.S. retailers in Spring 2026. This initiative is set to unlock new opportunities for the creator community, embodying the mantra, "Be the Hero of Your Story."
MWN-AI** Analysis
GoPro (NASDAQ: GPRO) and ASUS’s recent collaboration to launch the ASUS ProArt GoPro Edition laptop may represent a transformative opportunity for both companies, particularly in capturing the evolving needs of modern content creators. Given the strong market focus on content creation and the integration of advanced technology, this product can drive renewed interest in GoPro's offerings while enhancing ASUS's appeal in the competitive laptop space.
As the demand for high-performance, portable devices continues to surge, the ProArt GoPro Edition laptop's attributes—AI-powered performance, integrated GoPro workflow, and ultra-portability—position it well to cater to a diverse user base. The inclusion of features like the dedicated GoPro hotkey and StoryCube app streamlines the editing process, minimizing traditional workflow friction. This functionality is crucial for creators who prioritize efficiency and speed in content production.
Moreover, this partnership aligns with key trends in the tech market, where collaboration between hardware and software ecosystems is becoming increasingly vital. By providing a seamless transition from capturing to editing, GoPro and ASUS are effectively addressing pain points that many creators face. Investors should note that this collaboration can enhance brand loyalty and potentially broaden market reach, since both GoPro and ASUS appeal to overlapping yet distinct demographics of tech-savvy individuals.
From an investment standpoint, it may be prudent to monitor GoPro's stock performance during and after the product launch. Given the potential positive momentum from new product offerings, along with the strategic alignment with ASUS, there could be a favorable impact on GoPro's revenue streams. Investors should also consider the broader market conditions affecting the tech sector, including supply chain issues and consumer demand trends, as these can influence short-term performance.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
ASUS ProArt GoPro Edition Laptop Delivers AI Speed, Smart Workflow and Go-Anywhere Durability for Seamless Capture-to-Edit Experience Designed for GoPro Creators
SAN MATEO, Calif., Jan. 6, 2026 /PRNewswire/ --GoPro, Inc. (NASDAQ: GPRO) and ASUS today unveiled the ASUS ProArt GoPro Edition laptop, a groundbreaking co-branded laptop designed specifically for modern content creators. This partnership goes beyond simple branding, delivering a device that reflects how GoPro creators work—streamlining the journey from action capture to on-the-go editing without changing tools or setups.
The new touch-screen laptop features an exclusive black metal finish and is designed for versatility. The 13-inch ProArt GoPro Edition features a 360° convertible chassis for tent, tablet, or laptop modes—perfect for monitoring, sketching, or editing on the go. At just 15.8mm thick and 1.39 kg, it's ultra-portable and comes with a protective sleeve for added durability. Further, the ProArt GoPro Edition packaging was designed to be reused as a carrying case for additional GoPro cameras and accessories, giving creators the gear they need and allowing them to more easily go wherever their stories take them.
"GoPro creators are always on the move, and they need tools that keep up. Teaming up with ASUS means we're giving them a laptop that's fast, flexible, and built for the way they work—whether that's organizing clips posted up at a campsite or editing 360° footage on a plane. It's all about making the creative process easier so they can focus on their passions and share their stories," remarked Rick Loughery, SVP, Global Marketing and Digital Commerce, GoPro.
AI-powered Performance Removes Editing Friction
With local AI acceleration, creators can preview, edit, and enhance high-resolution and 360° GoPro footage smoothly. Building on GoPro MAX2's AI-powered 360° footage classification, this laptop ensures fast, responsive workflows for generative video creation and fast-turnaround content, allowing creators to focus on storytelling instead of waiting on rendering or processing.
Integrated GoPro Workflow with One-Tap Access
The laptop introduces StoryCube, the first Windows app to unify GoPro Cloud access with 360° video management. StoryCube automates syncing, AI-powered sorting, and media organization. A dedicated GoPro hotkey launches GoPro Player instantly, enabling basic editing of standard and 360° footage. Together, hardware and software create a central hub that eliminates manual steps between shooting and publishing.
A New Era for Creator-Centric Computing
By merging capture, cloud, and AI-assisted editing into one platform, the ASUS × GoPro laptop represents a new generation of tools that adapt to creative thinking—not the other way around.
Looking Ahead
This collaboration sets the stage for future creator-driven initiatives. ASUS and GoPro plan to deliver new opportunities for the creator community, empowering users to "Be the Hero of Your Story" and unlock authentic storytelling across multiple mediums.
The ProArt GoPro Edition will be available globally starting in Q1 and in the U.S. at select retailers in the Spring of 2026. Discover more about the partnership here and explore the technical details of the new ProArt GoPro Edition here.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially from those anticipated due to factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2025, which is on file with the SEC, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. GoPro undertakes no obligation to update any forward-looking statement.
SOURCE GoPro, Inc.
FAQ**
How does the collaboration between GoPro Inc. GPRO and ASUS enhance the user experience for content creators compared to existing laptops on the market?
What specific features of the ASUS ProArt GoPro Edition laptop are designed to improve editing workflows for GoPro Inc. GPRO users, especially in the context of AI-powered performance?
In what ways does the StoryCube application integrate into the ASUS ProArt GoPro Edition laptop to streamline media management for GoPro Inc. GPRO creators?
How do GoPro Inc. GPRO and ASUS plan to expand their partnership beyond the launch of the ProArt GoPro Edition laptop to further empower the creator community?
**MWN-AI FAQ is based on asking OpenAI questions about GoPro Inc. (NASDAQ: GPRO).
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