Twizzlers Launches New Twizzlers Straws Flavor Inspired by the Dirty Soda Trend
MWN-AI** Summary
Twizzlers, the iconic candy brand, has embraced the "Dirty Soda" trend with a new flavor of Twizzlers Straws, debuting a limited edition that includes a delicious blend of vanilla, lime, and coconut. This innovative product allows fans not just to enjoy a sweet treat but also to sip their favorite drinks through an edible straw, creating a playful and interactive experience. Rachel Starr, Sweets Innovation Manager at The Hershey Company, highlights the fun of customization that Dirty Soda offers, encouraging consumers to sip, snack, and personalize their beverages.
The Dirty Soda trend, which has gained popularity for its mixing of soda with flavored syrups, cream, and fruit add-ins, aligns perfectly with the heritage of Twizzlers, where fans have long utilized the candy as makeshift straws. To participate in this drink-mixing ritual, consumers can simply pour their soda, add their favorite syrups and toppings, and sip away using a Twizzlers Straw—refreshingly chewable, too.
The new Twizzlers Straws will hit the market on March 12, 2026, available on Hershey’s online shop and select food delivery services like Gopuff in major cities such as New York and Philadelphia. The straws are also planned for special appearances at Hershey's Chocolate World on specific weekends throughout March, promoting further engagement with fans.
With this launch, Twizzlers not only pays homage to contemporary eating trends but also continues to innovate, following other culture-inspired releases from The Hershey Company, thereby merging nostalgia with modern consumer tastes.
MWN-AI** Analysis
The launch of Twizzlers' new flavor, inspired by the "Dirty Soda" trend, represents an innovative step that could provide a strategic advantage in the competitive snack market. The Twizzlers Straws, blending vanilla, lime, and coconut, not only capitalize on current consumer preferences for customizable, experiential foods but also serve a dual purpose as both a snack and a sipping straw. This aligns with broader trends in the food and beverage sector emphasizing participatory eating experiences.
For investors, the successful introduction of such niche products could signify Hershey's commitment to innovation and adaptation, enhancing its brand equity and market resilience. Given the rapid rise of the Dirty Soda trend, particularly among younger demographics drawn to unique and customizable beverage options, Twizzlers is positioning itself to capture a share of this lifestyle trend that extends beyond mere candy consumption. Importantly, Twizzlers' strategy incorporates limited-time offers, which can effectively drive urgency in purchasing behavior and create buzz on social media.
Monitoring consumer response to this product will be key. Brands that successfully engage customers tend to see a lift in sales, not just for the new product but for the mainline offerings as well. Hershey's ability to leverage its extensive distribution channels—both online and through physical stores—will also be crucial to maximization of market penetration.
Investors should consider the overall health of the snack and candy sector, particularly in light of shifting consumer preferences toward novelty and experience-oriented products. Analysts should keep an eye on sales volume post-launch, online engagement metrics, and market feedback. If this initiative leads to strong consumer uptake, it could signal broader growth potential for Hershey and its ability to innovate within the snack space. In conclusion, Twizzlers' foray into the Dirty Soda trend is a commendable move, and the financial outlook surrounding this unique product launch appears promising.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
With a blend of vanilla, lime and coconut this limited quantity flavor is a fresh twist on the iconic brand and is designed to function as an edible straw
HERSHEY, Pa., March 9, 2026 /PRNewswire/ -- The Twizzlers brand is introducing a new flavor of Twizzlers Straws, inspired by the Dirty Soda trend. Featuring a blend of vanilla, lime and coconut notes, the straws are designed to be enjoyed as both an edible straw and a sweet treat, building on a behavior fans have embraced for years.
"Dirty soda, a nonalcoholic beverage trend that mixes soda with flavored syrups, cream and fruit add-ins, has become a fun, customizable ritual for fans," said Rachel Starr, Sweets Innovation Manager at The Hershey Company. "Twizzlers Straws let people sip, snack and customize their drinks all at once, making the experience a little more playful and unmistakably Twizzlers. Whether as part of everyday routines, gatherings or watch parties, these Twizzlers Straws are the perfect addition."
How to Add a Twist to Your Dirty Soda
Rather than simply referencing the trend, Twizzlers designed a product that could participate in the experience itself. The ritual is simple:
- Pour your favorite soda
- Add your favorite dirty soda mix-ins
- Sip through a Twizzlers Straw
- Bite, chew and repeat
Where Can Fans Find The New Twizzlers Straws
The vanilla, lime and coconut Twizzlers Straws will be available in limited quantities beginning March 12, while supplies last, with online releases designed to reward early fans.
- Nationwide on shop.hersheys.com beginning at 12 noon EST on March 12, starting at $4.49, while supplies last.
- On Gopuff, with a first drop on March 12 and a second drop on March 22, in select major cities including Boston, New York and Philadelphia, starting at $4.49, while supplies last.
In addition to online releases, fans can find the vanilla, lime and coconut Twizzlers Straws at select Hershey's Chocolate World locations, while supplies last.
- At Hershey's Chocolate World in Hershey, Pa., Twizzlers Straws and specialty Dirty Soda drinks will be available during three weekends in March — March 14, March 21 and March 28, while supplies last.
- Twizzlers Straws will also be available at Hershey's Chocolate World in Times Square on March 31, while supplies last
And if fans can't get their hands on Twizzlers Straws, they can still twist back and relax by grabbing Regular or Rainbow Twizzlers. Just bite off the ends, drop it into your drink, and chew your way into the ritual — a lighthearted, nostalgic hack that celebrates the chewy fun and carefree play that inspired the product in the first place.
This Twizzlers Straws innovation follows other recent, culture ?inspired launches from The Hershey Company, including the Dubai?Inspired Chocolate Bar, showing how playful ideas can turn into something fans can snack on.
FAQs
What inspired this flavor of Twizzlers Straws?
This limited flavor of Twizzlers Straws was inspired by the Dirty Soda trend and the way fans have been customizing drinks for years — including a longtime fan hack of using Twizzlers as straws during everyday moments, from hangouts and watch parties to nights in.
What does Dirty Soda mean?
Dirty soda is a nonalcoholic drink made by mixing soda with flavored syrups, cream and fruit add?ins, a customizable experience that pairs perfectly with Twizzlers, whether fans are sipping through a straw or chewing along as part of the ritual.
What flavors are these new Twizzlers Straws?
The new Twizzlers Straws feature a blend of vanilla, lime, and coconut flavors, designed to complement soda while still delivering the tasty TWIZZLERS experience fans know and love.
How are Twizzlers Straws meant to be enjoyed?
Twizzlers Straws are designed to be sipped like a straw and enjoyed like a snack — sip, bite and repeat.
About The Hershey Company
The Hershey Company is an industry leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers, and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.
For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.
To learn more visit www.thehersheycompany.com.
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FAQ**
How does "The Hershey Company HSY" plan to leverage the popularity of the Dirty Soda trend to maximize sales and brand engagement for the new Twizzlers Straws?
What marketing strategies will "The Hershey Company HSY" implement to create awareness and excitement around the limited launch of the new Twizzlers Straws flavor?
What feedback mechanism is "The Hershey Company HSY" putting in place to gauge consumer response to the new flavor and adjust future product offerings accordingly?
How does "The Hershey Company HSY" believe the innovation of Twizzlers Straws will impact consumer loyalty to both the Twizzlers brand and the company’s broader product portfolio?
**MWN-AI FAQ is based on asking OpenAI questions about The Hershey Company (NYSE: HSY).
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