Chase and Hudl Team Up to Empower Student-Athletes and Families with Financial Education
MWN-AI** Summary
Chase and Hudl have announced a partnership aimed at equipping student-athletes and their families with essential financial education tools. As the Official Financial Education Partner of Hudl, Chase seeks to enhance its commitment to youth sports while fostering financial literacy among high school athletic programs across the United States.
Recognizing the integral role of high school sports in building community and instilling vital life lessons, this initiative aims to empower student-athletes not just in their sports endeavors but also in their financial lives. Research shows that sports participation correlates with improved self-esteem and academic engagement, values that Chase seeks to bolster through financial education.
The cornerstone of this collaboration is the Chase Money Skills® program, an interactive financial education platform that provides tailored resources for student-athletes and their families. This program, available through Hudl and Chase’s various channels, connects practical financial lessons to the teamwork and discipline experienced in sports, helping to nurture lifelong financial confidence.
Chase's Chief Marketing Officer, Ryan MacDonald, emphasized the goal of preparing student-athletes to excel both in sports and life by instilling good financial habits. Furthermore, the partnership will utilize Hudl's extensive platform, which connects millions of athletes and fans, to disseminate financial education through co-branded content, community engagement initiatives, and a new grant program aimed at strengthening school sports at the grassroots level.
As highlighted by Hudl’s Vice President of Media, Adam Gouttierre, this partnership not only fosters athletic skill development but also shapes the futures of young athletes by providing them with the financial tools necessary for success beyond their sports careers. In summary, this collaboration signifies a progressive step towards integrating financial education into athletic development, ultimately benefiting families and communities nationwide.
MWN-AI** Analysis
Chase and Hudl’s partnership to foster financial education among student-athletes is a timely initiative that holds significant potential for both community impact and corporate growth. This collaboration aligns with increasing demands among younger populations for financial literacy, especially as they transition to independence post-high school. For investors, this development signals a strategic move by Chase to expand its brand presence and customer base within a niche market that values local engagement and personal empowerment.
Given Chase’s substantial backing (operating with over $4.4 trillion in assets), this partnership can leverage its existing infrastructure and digital capabilities to deliver impactful financial education programs. The Chase Money Skills® initiative offers a comprehensive platform dedicated not only to financial education but also to fostering essential life skills among student-athletes. This educational alignment presents Chase as a thought leader in financial literacy while nurturing goodwill in local communities—key for brand loyalty.
Moreover, Hudl’s established network and reach within high school sports create an effective channel for Chase to embed its financial services. With the majority of communities expressing a preference for local engagements, Chase is poised to benefit from heightened brand affinity in these markets, strengthening future financial product uptake.
Consequently, investors should monitor how this partnership develops, specifically in terms of community engagement metrics and the uptake of Chase's financial resources. As the partnership evolves, it may even inspire similar collaborations across various sectors, drawing significant attention to companies innovating in social responsibility.
Overall, Chase’s strategic emphasis on financial education amidst sports participation solidifies its commitment to community investment—a tactic likely to yield long-term consumer relationships and enhances its overall market positioning. Therefore, potential investors would do well to consider both short-term impacts and long-term benefits as this initiative unfolds.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Chase becomes the Official Financial Education Partner of Hudl, expanding access to financial skills and supporting high school athletic programs nationwide
Chase and Hudl today announced a new partnership to help student-athletes and their families build the financial confidence and skills they need to thrive, both on and off the field. As the Official Financial Education Partner of Hudl, Chase is expanding its commitment to youth sports and deepening its investment in local communities across the country.
High school sports are the heartbeat of hometowns—bringing families together, building pride, and creating trusted relationships that help important lessons take root. Research links sports participation to higher self-esteem, stronger academic engagement, and better long-term outcomes; nearly 94% of women in the C-suite played sports, underscoring its lifelong impact.
Through this partnership, Chase and Hudl aim to give student-athletes the tools to compete on the field while managing the daily challenges in their financial lives, such as budgeting, saving, and investing for the future.
“Our goal is simple: prepare student-athletes to win in life and in sports,” said Ryan MacDonald, Chief Marketing Officer of Chase Consumer Bank at JPMorganChase. “By combining athletic development with practical financial education, we’re helping young people translate the lessons of sports into lifelong financial confidence and lasting security for themselves and their families.”
At the heart of the collaboration is Chase Money Skills ® , a comprehensive, interactive financial education program for all ages—with dedicated resources for student-athletes and their families that connect money lessons to the teamwork, discipline, and goal-setting learned on the field. Offered through Hudl and Chase’s platforms and channels, the program helps athletes and families have real conversations about personal finances and good money habits, offering practical tips and actionable insights they can apply every day.
Hudl’s national reach, alongside deep local connections, will extend these resources into hometown programs through co-branded content, in-person experiences, and a new community impact grant program to strengthen school sports and expand opportunities at the grassroots level.
“Athletics help shape character, teamwork, and discipline, but financial education helps shape futures,” said Adam Gouttierre, Vice President of Media at Hudl. “Through our partnership with Chase, we’re extending our impact beyond competition by providing schools and families with both direct investment and the financial tools athletes need to succeed long after their playing days end.”
As the leading U.S. high school sports platform, Hudl connects millions of student-athletes, families, and fans every year. In these hometown communities, high school sports unite—70% prefer local games, 80% back brands that invest locally, and 95% feel personally connected—making Hudl a powerful channel for Chase to deliver financial education.
About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States of America with operations worldwide, assets of $4.4 trillion and $362 billion in stockholders’ equity as of December 31, 2025. Chase serves more than 86 million consumers and 7.4 million small businesses with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: more than 5,000 branches in 48 states and the District of Columbia, nearly 15,000 ATMs, mobile, online and by phone. For more information, go to chase.com.
About Hudl
Hudl empowers more than 300K teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at Hudl.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260305088005/en/
Iba Reller (Chase): iba.reller@jpmorgan.com
Tyler Thomas (Hudl): tyler.thomas@hudl.com
FAQ**
How does the partnership between Hudl and JP Morgan Chase & Co. JPM aim to enhance the financial literacy of student-athletes beyond the field?
2. In what ways will the Chase Money Skills program integrate sports principles to teach financial skills to participants, as outlined by JP Morgan Chase & Co. JPM?
3. What metrics will JP Morgan Chase & Co. JPM use to measure the success and impact of this financial education initiative in high school sports communities?
4. How does JP Morgan Chase & Co. JPM plan to leverage its nationwide reach to ensure that financial education resources are effectively distributed through Hudl’s local connections?
**MWN-AI FAQ is based on asking OpenAI questions about JP Morgan Chase & Co. (NYSE: JPM).
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