Scentbird and Lionsgate Announce Enchanting New Fragrance Collection For Twilight
MWN-AI** Summary
Scentbird, a leading subscription-based fragrance discovery platform, has teamed up with Lionsgate to launch an exclusive fragrance collection inspired by the beloved *Twilight Saga*. The new product, an Eau de Parfum designed to evoke the timeless romance of the films, aims to immerse fans in the essence of the series through scent. The collaboration, facilitated by IMG Licensing, underscores Scentbird's mission to enhance cultural experiences within fragrance discovery.
Elena Lécué, Scentbird's Chief Marketing Officer, emphasized the emotional depth of *Twilight*, stating that the fragrance allows subscribers to enter its romantic world. The Twilight Eau de Parfum is characterized by a floral amber scent, featuring top notes of plum butter, night-blooming tuberose, and moon flower, complemented by rich macadamia and creamy woods that capture the saga's enchanting atmosphere of love that transcends time.
The launch will be supported by a comprehensive marketing campaign including social media storytelling, experiential sampling, and collaborations with original cast members Ashley Greene and Jackson Rathbone. Fans can expect a unique, integrated experience on Scentbird's platform that reflects *Twilight*'s mood, inspiration, and narrative.
Debbie Olshan, Director of Consumer Products at Lionsgate, noted that this collaboration aims to bring the *Twilight* experience to life in innovative ways, appealing to both dedicated followers and new fragrance explorers. Set to be available for a limited time through subscription and a la carte formats, the Twilight Eau de Parfum embodies Scentbird's commitment to blending storytelling, identity, and sensory exploration, creating a shared experience around fragrance as a vital aspect of self-expression and fandom. For more details, fans can visit scentbird.com.
MWN-AI** Analysis
The recent collaboration between Scentbird and Lionsgate, unveiling an exclusive Twilight Eau de Parfum, presents a compelling opportunity for investors looking to align with brands effectively leveraging nostalgia and cultural phenomena. This partnership highlights Scentbird's strategic approach to transforming fragrance into an immersive experience, tying it intimately to the emotional allure of The Twilight Saga.
From a market perspective, this collaboration aligns well with current consumer trends favoring experiential and personalized products. With the advent of subscription-based services and the ongoing popularity of fandom-driven merchandise, Scentbird's move enhances its market position as a leader in the fragrance subscription space. This unique fragrance not only appeals to long-time fans of the series but also invites first-time patrons to engage with the brand, potentially expanding its subscriber base.
Furthermore, the strategic multi-phase marketing activation, featuring original cast members, indicates a well-planned campaign that emphasizes user engagement through social media and experiential sampling. The integration of a scent experience aimed at capturing a strong emotional narrative could drive heightened customer loyalty and brand affinity, thereby bolstering long-term revenue growth.
However, investors should remain cautious and analyze potential risks, such as market saturation in subscription models and the fleeting nature of trend-based products. While this collaboration embodies strong storytelling and innovation, its exclusivity may limit long-term sales potential if not accompanied by continuous engagement or further product development.
In conclusion, the Scentbird and Lionsgate partnership signifies a promising avenue for investment, grounded in contemporary consumer behavior towards sensory and emotional connections. As the company capitalizes on pop culture to rejuvenate its brand, it may well command a strong position in the fragrance industry's evolving landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Experience the Eternal Love Story in a Scented Form, with Exclusive Twilight Eau de Parfum
NEW YORK, March 5, 2026 /PRNewswire/ -- Scentbird, the leading subscription-based fragrance discovery platform, announced a collaboration with Lionsgate's fan-favorite The Twilight Saga, debuting an exclusive Twilight Eau de Parfum, available only on Scentbird. The collaboration, facilitated by IMG Licensing, invites fans to experience the forbidden romance of the films in a completely new way through a fragrance that captures The Twilight Saga's eternal love story. It also reinforces Scentbird's strategy of positioning fragrance discovery as a cultural experience.
"Twilight has always captured hearts with its timeless love story and moody, romantic world," said Elena Lécué, CMO at Scentbird. "This collaboration allows our subscribers to step into that world, translating the franchise's emotional depth into an unforgettable fragrance experience while connecting with a larger pop culture phenomenon."
The Twilight Eau de Parfum is a floral amber scent crafted to evoke the saga's signature atmosphere. Plum butter opens with velvety warmth, blending into night-blooming tuberose and moon flower for a soft, after-dark glow. Notes of decadent macadamia and creamy woods finish the fragrance, capturing the essence of a story where love transcends time.
The campaign launches with a multi-phase activation, combining social-first storytelling, with content featuring Ashley Greene and Jackson Rathbone of the original cast, experiential sampling, and select high-impact out-of-home placements. Fans can look forward to an integrated on-site experience on Scentbird, bringing the mood, inspiration, and narrative of The Twilight Saga directly to the brand's community.
"This collaboration with Scentbird brings The Twilight Saga to life in an immersive and experiential way, captivating fans and first-time discoverers through a scent experience designed to be both shared and collected," said Debbie Olshan, Director of Consumer Products at Lionsgate.
The Twilight Saga collection underscores Scentbird's ongoing approach of blending storytelling, identity, and sensory exploration into exclusive, entertainment-driven moments. By turning fragrance discovery into a shared fandom experience, Scentbird continues to position itself at the intersection of fandom, discovery, and self-expression.
The Twilight Eau de Parfum, will be available for a limited time through Scentbird via subscription and select à la carte formats.
For more information, visit: scentbird.com
About Scentbird
Scentbird is the leading fragrance discovery platform, offering subscribers access to hundreds of designer and niche fragrances through monthly subscriptions and exclusive limited-edition collections. By combining storytelling, culture, and self-expression, Scentbird empowers its community to explore and personalize fragrance like never before.
About Lionsgate - Global Products & Experiences
Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (NYSE: LION), one of the world's leading standalone, pure-play content companies. By leveraging the studio's world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.
The group has developed multiple stage productions – including La La Land and Nashville heading to Broadway, and The Hunger Games and Wonder – integrations with marquee games (Call of Duty, Dead By Daylight, Roblox, and Fortnite), and collaborations with best-in-class consumer products licensees (LEGO, American Classics, Hot Toys, Funko, and more). Attractions based on Lionsgate's top franchises The Hunger Games, John Wick, SAW and other iconic IP can be found at theme parks and destinations in Asia, the United States, United Kingdom, and the Middle East, with the JOHN WICK EXPERIENCE now open in Las Vegas.
SOURCE Scentbird
FAQ**
How does Scentbird's collaboration with Lionsgate for the Twilight Eau de Parfum fit into the long-term growth strategy of Lionheart III Corp LION, particularly in the fragrance and consumer experience sectors?
What metrics or KPIs will Scentbird use to measure the success of the Twilight fragrance launch, and how will this impact Lionheart III Corp LION's investment strategy moving forward?
Can you elaborate on how this partnership enhances brand loyalty for both Scentbird and Lionsgate, and what implications that may have for Lionheart III Corp LION's market positioning?
How does the immersive marketing campaign for the Twilight Eau de Parfum align with the broader entertainment and retail trends that Lionheart III Corp LION should consider in its investment decisions?
**MWN-AI FAQ is based on asking OpenAI questions about Lionheart III Corp (NASDAQ: LION).
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