The MacBook Neo Is A Brilliant Move For Apple, But A Worrying Sign For The Economy

2026-03-05 10:10:37 ET

Apple Inc. ( AAPL )) is pushing hard into the budget computer market with the new MacBook Neo, which uses an iPhone chip and costs just $599 ($499 with an education discount). Given how many casual computer users there are these days, this move strikes me as a smart step and one that could help bolster Apple’s presence not just in the PC market, but potentially the education market as well. I’ve cooled on Apple as an investment in recent years because the company has, in some ways, stagnated, offering few major new products. Tech-wise, the Neo isn’t groundbreaking, but economics-wise, it should prove to be a big winner....

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