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Streaming video surged to still another record share of television usage in the past month, maintaining a trend where it's set to soon become the top use of consumers' TV time. Streaming usage took more than a third of TV usage in June, its latest record share according to " T...
It's earnings season again, and once again a young (or not-so-young) tech investor's mind turns to ... Snap's ( NYSE: SNAP ) latest results possibly setting the table for yet another rough quarter for key technology names. Snap's shock warning in May that it would miss the l...
Tremor International went public in June 2021, raising approximately $129 million in gross proceeds in a U.S. IPO. The firm provides advertisers and publishers with an online platform for their digital marketing efforts. TRMR is producing profit, copious free cash flow and appears...
The Trade Desk (NASDAQ: TTD) , Magnite (NASDAQ: MGNI) , and Pubmatic (NASDAQ: PUBM) have all been crushed during this bear market. The ad-tech sector in general has been hit hard now that fears of an upcoming recession are at the forefront of investors' minds. Connor...
There's no going back now. Netflix (NASDAQ: NFLX) is committed to its idea of adding a lower-priced subscription plan supported by digital advertising, and the company has tapped Microsoft (NASDAQ: MSFT) to help with ad sales and the technical side of the advertising platfor...
Netflix is going into advertising by partnering with Microsoft. Interestingly, Microsoft is not a tier-one player in the ad tech space, and its lately acquired Xandr is behind more mature firms like The Trade Desk. While Microsoft is looking to gain exposure to the CTV space, Netf...
Shares of many advertising-technology (adtech) stocks got crushed this week, including demand-side platforms (DSP) The Trade Desk (NASDAQ: TTD) and Criteo (NASDAQ: CRTO) , and supply-side platforms (SSP) Magnite (NASDAQ: MGNI) and PubMatic (NASDAQ: PUBM) . As...
Netflix (NASDAQ: NFLX) made a surprise move yesterday regarding its ad-supported tier, and the decision is sending shock waves across the digital advertising landscape. As a result of the unexpected decision, many digital advertising stocks are crumbling today on what was already a ...
Netflix ( NASDAQ: NFLX ) said on Wednesday that it had picked Microsoft ( NASDAQ: MSFT ) to be its global advertising sales and technology partner as the streaming giant gets set to offer an advertising supported tier. "Microsoft has the proven ability to support...
Walt Disney ( NYSE: DIS ) has agreed to a deal with The Trade Desk ( NASDAQ: TTD ) that will allow for targeted automated ads across Disney properties, Axios reported . The ads will be targeted using data matched from both Disney ( DIS ) and The Trade Desk ...
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Magnite Chosen as the Preferred Technology Partner to Enhance TELUS' Connected TV Offering Canada NewsWire TELUS will leverage Magnite's SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market TORONTO , ...
NEW YORK, July 08, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising company, will announce its financial results for the second quarter ended June 30, 2024 after the market close on Wednesday, August 7, 2024. The Company will host a con...
2024-07-03 03:08:00 ET Stock Traders Daily has produced this trading report using a proprietary method. This methodology seeks to optimize the entry and exit levels to maximize results and limit risk, and it is also applied to Index options, ETFs, and futures for our subscribers. This...