Gillette Venus Announces Partnership with U.S. Figure Skating at the Olympic Winter Games Milano Cortina 2026, for Unbelievably Smooth Skin
MWN-AI** Summary
Gillette Venus has announced an exciting partnership with U.S. Figure Skating athletes Alysa Liu, Isabeau Levito, and Starr Andrews as they prepare for the upcoming Olympic Winter Games Milano Cortina 2026. As the Official Razor of Team USA, Venus continues its commitment to championing women's excellence in sports, following previous collaborations with Olympic surfers, swimmers, and professional tennis players within the Women’s Tennis Association.
With only two days remaining until the Olympics, this partnership highlights the intersection of precision in figure skating and shaving. Recognizing the specific needs of athletes, Gillette Venus emphasizes the significance of smooth skin in icy conditions, with Liu, Levito, and Andrews sharing their experiences. Levito remarked on her trust in Venus for sensitive skin care during competition, while Liu celebrated the smoothness and comfort provided by the brand’s iconic products, especially in winter conditions.
The partnership introduces two signature Gold Razors: the Venus Extra Smooth Gold Razor, tailored for sensitive skin, and the Venus MoistureGlide Gold Razor, which includes moisturizing bars for dry skin. Both razors are designed to deliver irritation-free shaving, making them ideal for athletes facing challenging environments.
As the countdown to Milano Cortina 2026 approaches, Venus has launched a new campaign featuring these skaters, further compelling excitement around their participation and the newly introduced Gold Razors. Venus emphasizes that every athlete has a unique routine, and every woman deserves to feel powerful and smooth. For further details, visit www.GilletteVenus.com and follow on social media platforms.
MWN-AI** Analysis
The announcement of Gillette Venus’s partnership with U.S. Figure Skating athletes ahead of the Olympic Winter Games Milano Cortina 2026 is strategically significant, presenting a compelling opportunity for investors and market analysts. This collaboration not only aligns the brand with the pinnacle of winter sports but also reinforces its commitment to empowering women through athleticism and beauty.
By positioning itself as the Official Razor of Team USA, Gillette Venus capitalizes on the Olympic platform, historically known for its high visibility and emotional resonance. The selected athletes—Alysa Liu, Isabeau Levito, and Starr Andrews—represent excellence and dedication, qualities that can enhance brand credibility and deepen consumer connection. With skin care demands higher among athletes, the focus on performance-driven products like the Extra Smooth Gold Razor and the MoistureGlide Gold Razor speaks directly to the target demographic of women seeking irritation-free shaving solutions.
Moreover, the timing of this campaign is notably strategic, as it launches just two days before the Olympics, ensuring immediate media coverage and consumer engagement. The promotional emphasis on new Gold Razors not only refreshes the product line but also taps into Olympic enthusiasm, potentially increasing sales pre- and post-Games.
For investors, this partnership indicates a proactive approach by Gillette Venus to bolster its market share in the competitive beauty and personal care industry. The synergy of sports and beauty, especially in a prominent event like the Olympics, positions Gillette Venus to attract attention, drive brand loyalty, and expand its reach. Monitoring sales performance and engagement through social media platforms will provide insights into consumer response and brand positioning moving forward.
In summary, Gillette Venus’s Olympic partnership represents a strategic marketing initiative with potential for considerable returns, making it an attractive proposition for investors in the beauty sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Continuing to champion women's excellence in sports, Venus, The Official Razor of Team USA, partners with figure skaters Alysa Liu, Isabeau Levito, and Starr Andrews, spotlighting two iconic Gold Razors.
With just two days until the Olympic Winter Games Milano Cortina 2026, Gillette Venus is proud to announce its partnership with leading U.S. Figure Skating athletes, Alysa Liu , Isabeau Levito , and Starr Andrews . As the Official Razor of Team USA and Milano Cortina 2026, Venus continues to champion women's excellence in sports, joining forces with these elite athletes. This partnership builds on Venus' recent collaborations with Olympic surfers and swimmers, as well as professional tennis athletes through the Women's Tennis Association (WTA).
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260204269526/en/
With just two days until the Olympic Winter Games Milano Cortina 2026, Gillette Venus is proud to announce its partnership with leading U.S. Figure Skating athletes, Alysa Liu, Isabeau Levito, and Starr Andrews.
When the world is watching, smooth precision is everything. Perfectly smooth ice, precisely smooth blades… and unbelievably smooth skin. For figure skaters training and competing in the cold of Milan, smooth matters on and off the ice, the last thing an athlete needs to worry about is skin irritation from shaving.
"As someone with sensitive skin competing in cold weather, I've always trusted Venus to deliver the smoothest shave without irritation," shares Isabeau Levito, U.S. Olympic figure skater. " The Venus Extra Smooth Gold Razor keeps my skin hydrated and glowing even in harsh winter conditions, so I can perform at my best without worry."
Recognizing that elite athletes demand elite products, Venus partners with these world-class figure skaters to support them through their most important moments—on and off the ice.
"As a competitive figure skater, I need a razor I can trust completely," shares Alysa Liu, U.S. Olympic figure skater. "The Venus MoistureGlide Gold Razor gives me the smooth, precise shave I need, and knowing it's the iconic Gold Razor makes it even more special. Plus, the cushioned strip protects my sensitive skin, so I never have to compromise."
As the final countdown to Milano Cortina 2026 begins, the new Venus campaign featuring Alysa Liu launches today . To generate further excitement in the lead up to Milano Cortina 2026, Venus is also excited to introduce new Gold Razors to bring the campaign to life.
"Just like most athletes, figure skaters have rituals that start before you even step onto the ice," said Starr Andrews, U.S. figure skater. "My pre-competition routine includes my shave, and I trust Venus for that smooth, close shave without any irritation so I can focus on my performance."
"Figure skating demands precision in every movement – and that same precision matters in a great shave," shares Isabel Pimentel, Brand Vice President, Gillette Venus North America. "We're proud to support Team USA's skaters as they compete for gold at the Olympic Games, and grateful they trust Venus to be part of their daily routine, especially when it matters most."
Just as every athlete has their own routine, every woman has unique skin needs. That's why Venus offers a razor for every kind of shave:
- Gillette Venus Extra Smooth Gold Razor (Iconic Gold Razor): Designed for sensitive, irritation-prone skin, this dermatologist tested razor features sharp, durable blades for a close shave with up to 0% shave irritation. The cushioned blue strip acts like the skin's bodyguard, while this iconic gold razor lets everyone feel like a star.
- Gillette Venus MoistureGlide Gold Razor (Iconic Gold Razor): Designed for dry skin, this razor features two moisture bars made with more than 50% skin conditioners plus argan oil. The iconic gold razor, protects against post-shave dryness— essential for athletes, and anyone hitting the winter slopes and outings in the cold.
- NEW Gillette Venus Pubic Hair and Skin Razor : Designed for coarse hair and delicate skin, this upgraded razor features the innovative CalmCurve handle for precise reach and a TrustGrip for a secure hold when wet. Perfect for athletes who demand precision and protection.
Beyond the ice, Venus believes every woman deserves to feel smooth, powerful, and ready for anything.
More information on Venus can be found at www.GilletteVenus.com as well as on Instagram and TikTok.
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit gillettevenus.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260204269526/en/
Venus/P&G Beauty
Marta LopezSilva
Email: lopezsilva.m@pg.com
Marina Maher Communications
Shaun Agres
Email: shaun.agres@omc.com
FAQ**
How does Procter & Gamble Company PG plan to leverage its partnership with U.S. Figure Skating athletes to enhance brand visibility during the Olympic Winter Games Milano Cortina 2026?
What specific marketing strategies is Procter & Gamble Company PG employing to promote the new Gold Razors in conjunction with their partnership with figure skaters?
In what ways does Procter & Gamble Company PG measure the impact of partnerships, like the one with Alysa Liu, Isabeau Levito, and Starr Andrews, on brand loyalty and sales of Venus products?
How does Procter & Gamble Company PG ensure that the materials and design of the Venus razors align with the unique needs of elite athletes while also catering to everyday consumers?
**MWN-AI FAQ is based on asking OpenAI questions about Procter & Gamble Company (NYSE: PG).
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