SMELL SUPER: Old Spice and The Super Mario Galaxy Movie Launch Cosmic Grooming Collection With New Out-of-This-World Scents
MWN-AI** Summary
Old Spice is launching an exciting, limited-edition grooming collection in partnership with Nintendo and Illumination to celebrate the upcoming release of *The Super Mario Galaxy Movie*, set to hit theaters on April 1, 2026. This collection promises to elevate male grooming routines with refreshing scents inspired by the cosmic adventures depicted in the film.
The collaboration highlights a blend of nostalgia and playful creativity, allowing fans to engage with their inner hero through luxurious grooming products. As Kate DiCarlo, Senior Communications Director at P&G, noted, “We’re giving fans the ability to smell like a hero.” The collection comprises five unique scents that evoke the movie's intergalactic themes: Cosmic Quest, Desert Detour, Castle Crush, Space Mischief, and Brooklyn Bounce. Each fragrance captures adventure and freshness, from clean aquatic notes to vibrant fruit blends.
The product lineup includes Aluminum-Free Deodorant Sticks, Body Sprays, Body Washes, 2-in-1 Shampoo + Conditioners, and Hand, Face & Body Lotion, all designed for 24/7 odor protection and hydrating care. These items will not only cleanse and protect but also transform daily grooming into an enjoyable, cinematic experience.
Available at major retailers nationwide starting at $7.97, the Old Spice and *Super Mario Galaxy Movie* Collection aims to resonate with modern men who perceive grooming as an extension of their identity. Emphasizing performance and nostalgia, this collaboration seeks to provide fans with a comprehensive, fun approach to personal care while celebrating the beloved gaming franchise.
MWN-AI** Analysis
The collaboration between Old Spice and the upcoming *Super Mario Galaxy Movie* presents a unique opportunity for investors and market analysts to consider. This limited-edition grooming collection leverages the nostalgic appeal of the beloved Mario franchise, backed by the promotional power of both Nintendo and Illumination, potentially driving substantial sales.
Old Spice has established itself as a leading brand in men’s grooming, and this innovative crossover taps into changing consumer attitudes toward grooming products. Modern men increasingly view grooming as a vital extension of their personal brand, expecting both utility and an engaging experience. The collection's thematic scents—ranging from "Cosmic Quest" to "Castle Crush"—infuse playfulness into daily routines, catering to the millennial and Gen Z demographics who value engagement through brand narratives.
Marketing strategies that follow this release should focus on creating community engagement. The Old Spice Fan Club provides a direct line to consumers through exclusive offers and contests that can enhance brand loyalty. Furthermore, the collection's launch close to the movie’s theatrical release amplifies the market impact, ensuring that fans eager for the film will also be inclined to purchase the grooming products.
For investors, monitoring the initial sales data from major retailers—where pricing starts at an accessible $7.97—will be crucial. As with any limited-edition release, initial demand can be explosive, but sustained interest will depend on progressive marketing, brand sentiment, and consumer engagement tactics.
In summary, this collaboration represents a promising venture for Old Spice, reflecting broader trends in consumer behavior around grooming products. By combining nostalgia with innovative marketing, Old Spice's *Super Mario Galaxy Movie* Collection could drive both brand growth and market interest significantly in 2026. Investors should remain attentive to both the immediate sales results and the subsequent consumer engagement metrics as indicators of long-term success.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Power-up your freshness: 24/7 freshness collides with star-powered scents inspired by Nintendo + Illumination’s The Super Mario Galaxy Movie in theaters April 1, 2026.
Old Spice is embarking on an epic exploration into unexplored galaxies to give men a 24/7 freshness Power-Up with the new, limited-edition, Old Spice and The Super Mario Galaxy Movie Collection . In celebration of the new Nintendo and Illumination action-comedy movie event arriving in theaters April 1, 2026, it’s the only out-of-this-world grooming lineup that ensures intergalactic freshness.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260226246112/en/
The new, limited-edition, Old Spice and The Super Mario Galaxy Movie Collection, celebrating the new Nintendo and Illumination action-comedy movie event.
The modern guy views grooming as an extension of his identity. By uniting two universally recognized brands, the Old Spice and The Super Mario Galaxy Movie collection taps into a deep sense of sentimentality and play. This collaboration infuses undeniable fun and adventure into grooming routines.
"We aren't just introducing a line of products; we’re giving fans the ability to smell like a hero," said Kate DiCarlo, Senior Communications Director at P&G. "This collection combines the nostalgic joy of the Super Mario Galaxy game with the high-performance freshness men expect from Old Spice. It’s for the guy who wants to turn his morning shower into a cinematic power-up."
The collection features five distinct scents, each inspired by the intergalactic environments of the cosmic new Nintendo and Illumination movie, releasing on April 1, 2026.
- Cosmic Quest: A clean fragrance with refined watery notes complemented with juicy sweet citrus notes and a rich base of signature wood and musk notes.
- Desert Detour: A boozy fragrance with notes of aged bourbon and black cherry, plus a twist of orange peel notes finished with oak notes and vanilla sands.
- Castle Crush: Juicy citrus notes like pineapple, bergamot, and grapefruit burst with summer freshness of peach and mango. Jasmine petals and leafy greens add a touch of golden radiance, while amber, coconut, and vanilla bring warm, skin-sweet depth.
- Space Mischief: A modern masculine fragrance blending the sophistication of clean marine notes with a bold twist of citrus and melon notes.
- Brooklyn Bounce: A veritable burst of exotic fruits. The fragrance evokes warmth and vibrancy as bright citrus and sun-kissed florals rest on a creamy base of musk. Close your eyes and inhale the allure of a tropical sunrise in full bloom.
Each format ensures you’re fresh from your head to your fingertips:
- Aluminum-Free Deodorant Stick: Lasting odor protection that has you smelling Super 24/7 - it’s like a 1-Up for your armpits
- Aluminum-Free Body Spray: Fights odor-causing bacteria and leaves you smelling fresh 24/7
- Body Wash: A rich lather that washes away dirt and odor
- 2-in-1 Shampoo + Conditioner: Use daily to level-up your hair game for healthier, fuller and moisturized hair
- Hand, Face & Body Lotion for Men: 24/7, other-worldly, lightweight moisturization with instant absorption and suitable for all skin types
For Super results, Old Spice offers multiple forms for high-intensity performance:
- Cleanse: Use the body wash or 2-in-1 shampoo + conditioner to wash away dirt & grime from the day
- Protect: Apply the aluminum-free deodorant or body spray for 24/7 odor control
- Hydrate: Use the hand, face & body lotion to lock in scent longevity and all-day hydration
The complete Old Spice and The Super Mario Galaxy Movie Collection is available at major retailers nationwide while supplies last, starting at the retail price of $7.97 (pricing at the sole discretion of retailers). Join the Old Spice Fan Club for access to exclusive offers and prizes.
About Old Spice :
Old Spice, an iconic grooming brand for more than 80 years, is the No. 1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Follow Old Spice's social channels: Instagram, TikTok, Facebook, YouTube, and X.
About Nintendo + Illumination’s The Super Mario Galaxy Movie
The Super Mario Galaxy Movie is an animated film based on the world of Super Mario Bros., and follows The Super Mario Bros. Movie , which was released in 2023 and earned more than $1.3 billion worldwide. Both the 2023 film and The Super Mario Galaxy Movie are produced by Chris Meledandri of Illumination and Shigeru Miyamoto of Nintendo. The film will be co-financed by Universal Pictures and Nintendo and will be released worldwide by Universal Pictures. The Super Mario Galaxy Movie is directed by returning filmmakers Aaron Horvath and Michael Jelenic, from a screenplay by returning screenwriter Matthew Fogel, with Brian Tyler returning to compose the score.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me —the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie , Dr. Seuss' The Lorax , Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $10.7 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.
About Nintendo
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards.
Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. To date, Nintendo has sold more than 6 billion video games and over 870 million hardware units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™, Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.
Nintendo’s continuing mission is to create reasons to choose Nintendo for unique, family-friendly entertainment that puts smiles on the faces of everyone it touches.
About Universal Pictures
Universal Pictures is a division of Universal Studios ( www.universalstudios.com ). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260226246112/en/
FAQ**
How does the collaboration between Procter & Gamble Company PG and Nintendo’s Super Mario Galaxy Movie enhance brand loyalty among fans of both franchises?
What strategies is Procter & Gamble Company PG employing to market the Old Spice and Super Mario Galaxy Movie collection to both gamers and grooming enthusiasts?
In what ways could the success of the Super Mario Galaxy Movie impact Procter & Gamble Company PG's sales of the limited-edition Old Spice collection?
How will Procter & Gamble Company PG measure the performance and reception of the Old Spice and Super Mario Galaxy Movie Collection in relation to consumer engagement?
**MWN-AI FAQ is based on asking OpenAI questions about Procter & Gamble Company (NYSE: PG).
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