Quest Nutrition Teams Up with Professional Basketball Player Sophie Cunningham to Debut New Stacks Protein Bar, Crispy Protein Chips and Original Social Series
MWN-AI** Summary
Quest Nutrition has partnered with professional basketball player Sophie Cunningham to launch its new product line, featuring Stacks Protein Bars and Crispy Protein Chips, alongside a unique social media series titled "The Grand Try." The initiative aims to promote active, healthy lifestyles through innovative snacking options that prioritize taste and nutrition.
The Quest Stacks Bars are a new evolution in protein bars, offering a multi-textured experience with five distinct layers – crispy, chewy, gooey caramel, and crunchy, all covered in a rich chocolatey coating. Each bar packs a protein punch with 20 grams per bar, while keeping sugar minimal at 1 gram and net carbs at just 3 grams. The flavors include Salted Caramel, Brownie a la Mode, and Cinnamon Brown Sugar, each designed to satisfy cravings without compromising on quality. These bars will be available on Amazon starting March 18, with broader retail distributions set for April.
In addition, the Quest Crispy Protein Chips provide an alternative to traditional snacks, delivering 11-12 grams of protein with a satisfying crunch. Available flavors – Sour Cream & Onion, BBQ, and Sea Salt – will start rolling out at select Walmart locations on March 2, with nationwide availability expected by mid-April.
Cunningham, a longtime fan of Quest products, will host The Grand Try, an elimination competition series that brings together USA Rugby athletes for fun, energetic challenges inspired by popular social media games. Viewers can catch the series across Quest Nutrition's social platforms beginning March 25.
Through these new offerings, Quest Nutrition continues its commitment to merging flavor with nutrition, appealing to health-oriented consumers by making protein-rich snacking enjoyable and accessible.
MWN-AI** Analysis
Quest Nutrition's partnership with professional basketball player Sophie Cunningham marks a significant advancement in their marketing and product innovation strategies. As a financial analyst, I advise investors to consider the implications of this collaboration, as it positions Quest to capitalize on two growing trends: health-conscious snacking and influencer-marketing within the sports community.
The introduction of Quest Stacks Protein Bars and Crispy Protein Chips leverages the brand's commitment to taste and nutritional quality. With high protein content, low sugar, and appealing flavors like Salted Caramel and Brownie a la Mode, these products cater to a growing consumer demand for functional snacks that align with active lifestyles. The combination of a prominent athlete and compelling new product offerings is likely to enhance brand visibility and consumer engagement, especially within younger demographics that value both athlete endorsements and social media presence.
Moreover, the launch of "The Grand Try," a competitive social series featuring USA Rugby athletes, is a strategic move to build a community around the brand. This aligns with current marketing trends where brands leverage content marketing to engage consumers more deeply. Such an initiative not only promotes the products but also crafts a lifestyle image that resonates with health enthusiasts and sports fans alike.
For investors, Quest's solidified position as a partner to elite sports teams and its proactive approach in innovating its product line signals potential for growth. The anticipated release of products through major retailers like Walmart and Amazon can aid in achieving widespread distribution and sales momentum.
In summary, Quest Nutrition’s new product line, paired with effective marketing strategies involving Sophie Cunningham, presents an opportunity for investors to consider the stock of Simply Good Foods Company (Nasdaq: SMPL) as a candidate for growth in the health-focused consumer goods sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Cunningham hosts The Grand Try series alongside USA Rugby athletes and showcases Quest's newest additions to its portfolio including Stacks Bars and Crispy Protein Chips.
EL SEGUNDO, Calif., March 4, 2026 /PRNewswire/ -- Quest Nutrition has partnered with professional basketball player Sophie Cunningham to spotlight the brand's innovative product portfolio designed to fuel active, healthy lifestyles. A longtime fan and consumer of Quest bars and snacks, Cunningham will host The Grand Try, a social-first elimination competition series featuring USA Rugby athletes, while introducing the new Quest Stacks Bars and Quest Crispy Protein Chips.
Quest Stacks Bars are indulgent, multi-texture protein bars crafted to deliver both flavor and performance. Each bar is rich in fiber and contains 20g of protein, 3g or fewer net carbs and 1g of sugar, offering the athlete-quality nutrition Quest is known for, without sacrificing taste or texture. Created to satisfy cravings while supporting protein goals, Quest Stacks Bars combine five layers in every bite – crispy, soft and chewy, gooey caramel and crunchy – with a rich chocolatey coating and flavored drizzle. Available in flavors never offered by Quest, including Salted Caramel, Brownie a la Mode and Cinnamon Brown Sugar, Quest Stacks Bars are the most indulgent and texture-forward protein bars Quest has ever launched. Fans can find them on Amazon beginning March 18, with expanded retail availability nationwide starting this April.
Quest's new Crispy Protein Chips deliver bold, satisfying flavor with the irresistibly crisp crunch of traditional potato chips. With 11-12g of protein and 3-5g of net carbs per serving, they're the ultimate cheat code for salty snack cravings. Sour Cream & Onion, BBQ and Sea Salt flavors will begin rolling out at select Walmart locations starting March 2, with nationwide availability beginning April 15.
"At Quest, we never sacrifice flavor for macros, and our new Stacks Bars and Crispy Chips continue to do what we do best – deliver delicious products with athlete-quality nutrition consumers expect from Quest," said Mike Clawson, Chief Commercial Officer and General Manager of Quest Nutrition. "Our goal is to make even the hardest quests feel easy by helping people reach their nutritional goals through exciting, great-tasting snacks and drinks, and Stacks Bars and Crispy Chips do exactly that."
As the official protein snack partner of the USA Rugby national teams, Quest is also featuring two teams of men's and women's athletes in The Grand Try. They compete head-to-head in high-energy challenges inspired by popular TikTok and Instagram party-style games in a display of elite athleticism, friendly competition and entertainment – all fueled by Quest.
"Quest is always finding new ways to mix things up, so when they asked me to host The Grand Try, I was all in," said Sophie Cunningham. "I love collaborating with other athletes and trying new sports and challenges, so it was the perfect fit. I've been a longtime fan and partner of Quest Nutrition because their product truly delivers on both flavor and high-quality protein, and the new Quest Stacks Bars and Crispy Chips are no exception."
Frequently Asked Questions:
What are Quest Stacks Bars and how are they different from other Quest protein bars?
The next evolution in Quest's bar innovation, Stacks Bars are multi-layered protein bars featuring five distinct layers – crispy, soft and chewy, gooey caramel, and crunchy – finished with a rich chocolatey coating and flavored drizzle. They offer a more indulgent and texture-rich experience compared to Quest's original Protein Bars while also maintaining Quest's great taste and protein-first nutrition fans love.
What are the macros of Quest Stacks Bars?
Each Quest Stacks Bar contains 20g of protein, 12-13g of fiber, 3g or less of net carbs, and 1g of sugar.
What flavors are available in Quest Stacks Bars?
Quest Stacks Bars come in three flavors: Salted Caramel, Brownie a la Mode and Cinnamon Brown Sugar.
When and where can consumers purchase Quest Stacks Bars?
Quest Stacks bars will be available on Amazon beginning March 18, with expanded retail availability nationwide starting in April.
What are Crispy Protein Chips and how do they differ from other Quest Protein Chips?
Crispy Protein Chips are flavor-packed, baked protein chips with the irresistibly crisp texture of traditional potato chips – serving as the ultimate cheat code for salty snack cravings.
What are the macros of Crispy Protein Chips?
Crispy Protein Chips macros vary by flavor:
- 11g of protein, 3g of fiber, 4g of net carbs, and 1g of sugar in crispy Sour Cream & Onion flavored chips
- 11g of protein, 3g of fiber, 5g of net carbs, and 1g of sugar in crispy BBQ flavored chips
- 12g of protein, 4g of fiber, 3g of net carbs, and 1g or less of sugar in crispy Sea Salt flavored chips
What flavors are available for Crispy Protein Chips?
Crispy protein chips come in three flavors: Sour Cream & Onion, BBQ and Sea Salt.
When and where can consumers purchase Crispy Protein Chips?
Crispy Protein Chips will begin rolling out at select Walmart locations starting March 2, with nationwide availability on April 15.
What is The Grand Try series?
The Grand Try series is a social-first elimination series produced by Quest Nutrition where two teams of USA Rugby athletes go head-to-head in high-energy challenges inspired by popular TikTok and Instagram party games.
Who is hosting The Grand Try series?
The Grand Try series is hosted by Quest Nutrition partner and professional basketball player, Sophie Cunningham.
What Games are played in The Grand Try?
During The Grand Try, two teams of USA Rugby participate in high-energy competition challenges including: The Pin Drop, the Pull Race, Flip Tac Toe, "Sophie Says," the Ascent and The Grand Try.
Where can fans watch The Grand Try?
Fans can watch The Grand Try on Quest Nutrition's Instagram, TikTok, and YouTube starting on March 25, with a recap available on Rugby Pass TV in May.
For more information on Quest Stacks Bars, Crispy Chips or The Grand Try, visit QuestNutrition.com, or follow Quest Nutrition on Facebook, Instagram, TikTok and Pinterest.
Simply Good Foods
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colorado, is a consumer-packaged food and beverage company with ambitious goals to raise the bar on what food can be with trusted brands and innovative nutritious snacking products. Within our portfolio of trusted brands (Quest™, Atkins™, and OWYN™), we offer a wide variety of nutritional snacks and beverages, including high protein chips, bars, ready-to-drink (RTD) shakes, and powders, and low sugar, low carb sweets and baked goods. We are a leader of the nutritious snacking movement, poised to expand our healthy lifestyle platform through innovation-driven organic growth and external investment opportunities. To learn more, visit www.thesimplygoodfoodscompany.com.
SOURCE Simply Good Foods Co.
FAQ**
How do the nutritional profiles of Quest Stacks Bars and Crispy Protein Chips reflect the broader strategy of The Simply Good Foods Company SMPL to cater to health-conscious consumers?
What marketing strategies will The Simply Good Foods Company SMPL implement to promote the launch of Stacks Bars and Crispy Protein Chips alongside The Grand Try series?
How does partnering with athlete influencers like Sophie Cunningham align with The Simply Good Foods Company SMPL's mission to enhance brand credibility and engagement in the nutritional snack market?
What are the projected sales figures for Quest's new products, Stacks Bars and Crispy Protein Chips, and how do they fit into The Simply Good Foods Company SMPL’s overall growth strategy in the snack market?
**MWN-AI FAQ is based on asking OpenAI questions about The Simply Good Foods Company (NASDAQ: SMPL).
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