Down 53%, Can Zillow Make a Comeback?
2026-06-15 12:20:00 ET
It's fun to peruse Zillow (NASDAQ: Z) ; it's less fun to be a shareholder in Zillow. The stock is down more than 50% year to date. Zillow is facing both broader macroeconomic challenges in the housing market and increased competition from Alphabet 's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Home Listings.
So can the real estate platform make a comeback? Let's have a look.
Google is expanding its search ads for real estate listings to all 50 states. This means Google will display MLS-listed properties directly in search results and connect buyers with local agents. It is a direct and substantial threat to Zillow's core business of sourcing leads and advertising for agents.
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