TECH - Tim Cook Aims To Help Apple Users Accomplish More Without Extending Screen Time: 'We Want To Empower You To Be Able To Do Things You Couldn't Otherwise' | Benzinga
Apple Inc. (NASDAQ:AAPL) CEO Tim Cook said that the company’s objective is not to increase device usage but to enable users to achieve things they couldn’t without their devices, after unveiling Apple Intelligence earlier this week.
What Happened: In a conversation with Marques Brownlee posted on his YouTube channel on Wednesday, Cook discussed Apple Intelligence, privacy in the AI era, and iconic Apple products.
When asked about the potential of AI to decrease device usage, Cook stated that Apple's model is not about user engagement but about empowering users.
See Also: 7 Apple Analysts Mixed On WWDC 2024: iPhone Upgrade Cycle Coming, But When?
“Our model is one where we want to ...