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BBWI - Bath & Body Works: Tapping Into The Rapidly Growing Male Grooming Market
Bath & Body Works Inc Com
2024-03-08 17:46:32 ET
Summary
BBWI has a strong loyalty program customer base that accounts for ~80% of sales and is still growing, proving effective in driving customer acquisition and retention.
Its growing men’s line has proven that BBWI has effectively diversified its market into the men’s category and reduced its reliance on a single demographic.
My relative valuation brings me to a target price of ~$51.21, which represents an upside potential of 16%.