EXPE - Booking Holdings: Consistent Market-Share Gainer At A Discount

2024-03-24 21:18:57 ET

Summary

• Booking Holdings is a prominent name in the online travel market, which is a lucrative industry due to the growing demand for travel experiences.
• The travel market has been steadily growing, driven by increasing world GDP and people's desire for travel.
• Booking Holdings appears to be the superior choice to capitalize on that trend, with consistent market share gains and industry-leading take rates.
• Trading at a significantly lower valuation than Airbnb and at the low end of its historical levels, Booking is a Buy.

If you're a concentrated investor like me, you'd want to pick the industry leader, rather than gain unnecessary exposure to lower-quality names.

Booking Holdings ( BKNG ) is one of the most prominent names in the online travel market, which I view as an attractive way to capitalize on the ever-growing demand for experiences, as the world's GDP continues to rise and people's desire for travel never ends....

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