SAM - Boston Beer and Pepsi's New Hard Mountain Dew Could Already Be in Trouble
There was already good reason to doubt the new Mountain Dew branded hard soda collaboration from Pepsico (NASDAQ: PEP) and Boston Beer (NYSE: SAM) , but the alcoholic beverage may already be in trouble even before it's had a chance to roll off the production line.
Archaic Prohibition-era regulations could kill the drink, or at the very least cause problems with distributors for the two beverage companies. This hard soda just might be a hard sell.
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Boston Beer and Pepsi's New Hard Mountain Dew Could Already Be in Trouble