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Over the past year, the American health system has undergone a radical transformation: Direct-online consumer access. Many new players and start-ups have entered this growing arena, which is thriving and bubbling as a result of money (investors) and transactions (mergers) pouring in.
In this article we will take a closer look at the background of this story, as well as discuss how investors may benefit from this developing trend.
Stats
Let's start with some numbers.
Health expenditure in the US is closing fast on $4 trillion a year, or 18% of GDP. In ten