NLSN News and Press, Nielsen N.V. From 04/22/21

Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category PR Newswire ...

Roku (NASDAQ: ROKU) is now officially one asset larger, as the company has closed a deal for the Advanced Video Advertising (AVA) division of viewership tracking specialist Nielsen Holdings (NYSE: NLSN) . The price of the acquisition, which was originally announced at the st...

In the middle of a conflict with its TV-broadcast clients, Nielsen Holdings (NLSN +0.5%) is losing the head of its audience measurement product. Scott Brown, who's headed product-audience measurement for the past two years, is departing for Experian, according to media reports. Brown had prev...

Roku (ROKU) has closed the acquisition of Nielsen's (NLSN) Advanced Video Advertising business. The two announced the transaction March 1, a catalyst that boosted both stocks. The acquisition includes Nielsen's video automatic content recognition and dynamic ad insertion tech - which will acc...

Roku, Inc. (NASDAQ: ROKU) and Nielsen Holdings plc (NYSE: NLSN) today announced that the companies have closed the transaction that was announced on March 1, 2021. Roku has closed on the acquisition of Nielsen’s Advanced Video Advertising (AVA) business, including Nielsen...

Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments Canada NewsWire NEW YORK , April 12, 2021 /CNW/ -- Nielsen Holdings plc (NYSE: NLSN) announced the global launch of Nielsen Market Lift. Market Lift fal...

Amid some flak from its network TV clients, Nielsen (NLSN) says that while there were some odd effects on its ratings since the start of the COVID-19 pandemic, its figures are "robust and representative." Nielsen says it looked internally at its process for estimating ratings via its observat...

InvestorPlace - Stock Market News, Stock Advice & Trading Tips In a time when so many content consumers are cutting the cable cord, streaming video platform Roku  (NASDAQ: ROKU ) stock is absolutely thriving delivering solid returns for long-term shareholders. Source: Mic...

Twitter Integrates Nielsen's Cross-Media Planning and Measurement Suite Into Video Ad Platform Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy PR Newswire NEW YORK , April 8, 2021 /PRNewswire/ -- Today, Nielsen (NYSE: NL...

NEW YORK, April 08, 2021 (GLOBE NEWSWIRE) -- DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy ...