Brands associated with NFL player Travis Kelce, including Pfizer Inc. (NYSE:PFE) and Campbell Soup Company (NYSE:CPB), have seen an uptick in engagement. The surge is reportedly due to rumors of a possible romantic relationship between Kelce and pop star Taylor Swift.
What Happened: A Business Insider report published on Monday notes that interest in Kansas City Chiefs player Kelce escalated following the dating rumors. The peak of this interest was recorded on Sept. 24 when Swift was spotted cheering for the Chiefs at Arrowhead Stadium.
The rumored couple has been referred to by some fans affectionately as "Traylor," "Tayvis” or even “Swelce,” according to some media reports.
According to data analysis firm EDO, the resulting halo effect has positively impacted the brands Kelce endorses.
EDO’s data reveals that a Pfizer campaign featuring Kelce, which started on Sept. 22, experienced a 32% increase in company-related searches after Swift’s appearance on Sept. 25. Furthermore, Pfizer ads featuring Kelce triggered 27% more search activity than those without him.
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