CHICAGO, Nov. 01, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE:TRU) announced a partnership between its marketing solutions business, TruAudience®, and AdQuick, a leading out-of-home (OOH) advertising platform. The partnership enhances AdQuick's offerings by integrating with TruAudience's consumer insights platform and curated audience taxonomy to enable advertisers to plan, execute and buy OOH as part of holistic, omnichannel campaigns.
TransUnion's identity-based consumer insights and audiences will now give AdQuick customers access to:
- Audience-Based Planning: Utilizing the TruAudience consumer insights modules purpose-built for digital out of home planners, AdQuick's advertisers can plan their OOH investments alongside all other channels, including Connected TV, Display and Video.
- Audience Data for Campaign Planning and Execution: AdQuick's platform offers the ability for clients to access TruAudience's taxonomy as well as additional third-party audiences from AdQuick's third-party ...