The global
brand management software market was valued at US$ 205.96 Million in 2018 and
is estimated to reach US$ 557.02 Million by 2027, growing at a CAGR of 11.8%
over the forecast period. The primary market participants in the brand
management software market include BLUE Software, LLC., Brand24 Global Inc.,
Brandware, Brandworkz Ltd., Bynder, Cordeo, Delivra, Inc., Frontify AG, KIZEN,
Libris Systems Ltd, Lucid Software Inc., MediaHoVe B.V., MediaValet Inc.,
Meltwater, NiceJob, Open Text Corporation, Review Rocket, LLC. and Templafy
amongst others.
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Brands have a powerful influence
across a company’s operations; with precise management, they can powerfully
impact customer engagement and company management, in addition to positively
contributing towards brand management software market competition. Brand
management tools enables teams to manage workflow processes for creating and
approving new marketing assets and collateral necessary for launching new
marketing campaigns and other activities, which help to boost brand awareness
and loyalty. This forms one of the key attributes to the growth of the brand
management software.
The growing adoption of social media
marketing among small and medium sized enterprises is expected to drive the
demand for brand management software over the forecast period. The cloud based
deployment mode offers the most lucrative market share. It holds about 56.69%
market share which is expected to further rise over the forecast period.
Furthermore, several companies are integrating predictive analysis for
marketing strategies, thus presenting a lucrative opportunity for the growth of
the brand management software market. It is however the impending concern on
operational awareness among corporates which is inhibiting the adoption of the
software. Corporate end user segment, split across small, medium and large
sized enterprises, occupies majority of the market share for the global brand
management software, which predominates over the forecast period.
Global Brand Management Software
Market
- By Deployment Mode:
- Cloud Based
- On Premise
- By End User:
- Corporate
- Small and Medium Sized Enterprises
- Large Enterprises
- Individuals
- By Application
- Lead Management
- Customer Management
- Review Management
- Data Management
- Others
- By Verticals:
- Energy and Utilities
- Banking, Financial Services and Insurance (BFSI)
- Manufacturing
- Retail
- IT and Telecommunication
- Others
- By Region:
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Brand Management Software Market research added by Absolute
Markets Insights, offers a comprehensive analysis of the growth trends
prevailing in the global business arena. This report also provides definitive
data regarding the market, size, marketing aspects, and revenue forecast of the
industry. In addition, the study explicitly highlights the competitive status
of major players in the projection schedule while focusing on their portfolio
and regional expansion efforts.
The Global Brand Management Software Market Analysis to 2030 is a specialized
and in-depth study of the Technology, Media, and Telecommunications industry,
with an emphasis especially on the analysis of global market trends. The report
aims to provide an overview of the enterprise content delivery networks and
enterprise streaming software market with detailed market segmentation by
component, type of deployment, industry vertical, and geography. The global
market for enterprise content delivery networks and enterprise streaming
software is expected to witness high growth during the forecast period.
Financial performance:
The overall turnover of the companies / segments for the years 2021, 2020 and
2019 is provided in the sub-heading “Financial performance” (listed companies)
with the analysis and explanation of the increase or decrease. decrease in
these due to factors such as mergers and acquisitions, profit or loss of any
strategic business unit (SBU) and others.
Strategic initiatives:
Information relating to new product launches, strategic collaboration, mergers
and acquisitions, regulatory approval and other company developments in the
market is covered in the strategic initiatives section.
Brand Management Software Market: Regional analysis includes:
- Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand,
India, Indonesia and Australia)
- Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
- North America (United States, Mexico and Canada.)
- South America (Brazil etc.)
- The Middle East and Africa (GCC countries and Egypt.)
This research provides detailed information on the major factors influencing
the Brand Management Software market growth on a global and regional level
(drivers, restraints, opportunities and challenges), forecast of market size,
in terms of value, market share by region and segment; regional market
positions; growth opportunities by segment and by country, strengths and
weaknesses, brand portfolio; Marketing and distribution strategies; challenges
and threats of current competition and prospects; Key Company Profiles, SWOTs
and Growth Strategies.
The Brand Management
Software market research covers a comprehensive
analysis of the following data:
• Historical and future growth of the Global Brand Management Software market.
• Segmentation of enterprise content delivery network and enterprise streaming
software market to highlight the growth prospects and trends impacting these
segments.
• Change the consumption behavior of customers in different regions.
• Regional analysis on the basis of market share, growth prospects and key
countries.
• Agreements, product launches, acquisitions and R&D projects of various
players in the enterprise content delivery networks and enterprise streaming
software market.
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