The ongoing struggle of Bud Light, the beer brand under Anheuser-Busch InBev (NYSE:BUD), continues as it faces a new challenge with its recent Super Bowl campaign failing to boost sales.
What Happened: Despite a high-profile Super Bowl ad and a surprise endorsement from former President Donald Trump, Bud Light’s sales remain in a slump, reported The Wall Street Journal on Tuesday. This surpasses Bud Light’s 7.3%.
Bud Light has been struggling since last April when a boycott led to a 30% decrease in sales. Despite an increase in marketing spending and a call for a second chance from Trump, the brand has failed to recover.
Now, the company faces potential industrial action. The International Brotherhood of Teamsters, representing 5,000 Anheuser-Busch employees, has threatened to strike ...