Bud Light, the beer brand under Anheuser-Busch (NYSE:BUD), is set to make a grand return to the Super Bowl with a 60-second advertisement. This marks the brand’s significant effort to recover from a consumer boycott in the previous year.
What Happened: Bud Light, a brand that faced a consumer boycott last year, is preparing to make a strong comeback at the upcoming Super Bowl, reported The Wall Street Journal on Thursday. The 60-second ad is part of a five-month campaign around the National Football League, which is part of a broader marketing push to revive the brand after the boycott that caused Bud Light to lose its position as the top-selling U.S. beer to Modelo Especial.
"We need to make sure for these moments of massive reach that we choose the right brands to meet the moment, not only on the TV screen, but brands that can really scale out the opportunity that Super Bowl and the NFL playoffs and everything else provide,” said Kyle Norrington, Anheuser-Busch’s chief commercial officer.
The company will also run a minute-long Michelob Ultra commercial featuring soccer legend Lionel Messi and a ...