At the recent Benzinga Cannabis Capital Conference in Chicago, a panel of industry experts took the stage to explore the potential of local cannabis brands.
They delved into key themes such as community engagement, the challenge of scaling while preserving authenticity and the need for adaptability in diverse regional markets.
Local vs. Bigger Brands
Panelists Tabasuri Moses CEO and founder of GreenSoul Organics, Tiffany Woodman CEO and founder of Canna Bella Lux and Shoran Williams CRO of Tend.Harvest.Cultivate, joined moderator Ellen Mellody, SVP at KCSA. The group tackled a pressing question: can local businesses truly outperform their larger counterparts in connecting with consumers ...