How did cannabis become part of the consumer packaged goods industry? Easily, because so many everyday products like lotions, shampoo, drinks and snacks can be infused with cannabidiol (CBD) or tetrahydrocannabinol (THC).
Aside from these products, cannabis itself needs to be packaged, creating an impact on the consumer packaged goods (CPG) industry. How then does CPG shape the future of cannabis?
The answer to this and many other questions regarding CPG and cannabis will be provided by two special and successful women in the cannabis space – Gloria Govan founder and CEO of RLNTLSS Brands and Christine Smith CEO of Grön at the upcoming Benzinga Cannabis Capital Conference this April 16-17.
RLNTLSS Brands is a celebrity cannabis brand management business representing such clients as Whoopi Goldberg, Gary Payton, Derek Fisher and Freeway Rick Ross. Grön (pronounced “green”) is one of the largest and most recognized producers of handcrafted cannabis-infused edibles in the U.S.
Govan and Smith will share their knowledge and experience at one of the biggest cannabis conferences in the world.
Driving Innovation
"CPG brands are expected to drive innovation, developing products ...