Kroger Company's (NYSE: KR) Home Chef division, flaunting a fork-and-knife logo, faces a spicy twist as a U.S. appeals court wasn't swayed by their claim that Grubhub's look-alike logo could confuse consumers. Grubhub is part of Just Eat Takeaway.Com N.V. (OTC: JTKWY).
The legal tiff began as Home Chef and Grubhub used strikingly similar fork and knife logos.
The court, however, thinks consumers are not choosing Grubhub's services based on its emblem, rather, the decision to use Grubhub was already made before visiting the website or app.
In fact, the ...