The engagement will leverage Sabio's unique non cookie-based data sets and solutions so McDonald's can effectively connect with and reach the growing U.S. multicultural audience
TORONTO, Feb. 29, 2024 /PRNewswire/ -- Sabio Holdings Inc. (TSXV:SBIO, OTCQX:SABOF) (the "Company" or "Sabio"), a Diverse owned leader in the Connected TV ("CTV")/over-the-top ("OTT") ecosystem helping brands reach, engage and validate diverse consumers through technology) today announced it has entered into an engagement with McDonald's USA, through a partnership with Publicis Groupe. The relationship strengthens McDonald's commitment to diverse communities, and specifically with diverse-owned media partners, by leveraging Sabio's unique non cookie-based data sets and solutions so the brand can effectively connect with and reach the growing U.S. multicultural audience.
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McDonald's ongoing mission is to foster an inclusive environment, where diversity is embraced. A key audience, Gen Z, is ...