A well-known Tesla bull and Future Fund’s Managing Partner, Gary Black, on Wednesday reiterated his views that advertising can jumpstart Tesla Inc.’s (NASDAQ:TSLA) sagging volume growth.
What Happened: A social-media user referred to a Tesla influencer’s post about the Elon Musk-led company handing over Cybertrucks to celebrities on priority over customers who preordered before them. The influencer said these celebrities with huge social-media following offer free advertising to the vehicle when they pose pictures with it and also potentially drive traffic to Tesla’s website. These people in turn will see the merits of the rest of Tesla’s products, he said.
This is why advertising isn't needed imo
One could argue the iPhone was ahead of its time and above all competitors but Steve Jobs still NEEDED marketing.
BUT social media wasn't much of a thing at that time.