“Happy people make happy plants make happy gummies,” said Bryan Passman, co-founder, and head hunter at Hunter + Esquire, underscoring the foundational belief that a company's human capital is its greatest asset.
During September's Benzinga Cannabis Capital Conference in Chicago, an insightful discussion unraveled the significance of people in shaping the identity, values and success of a brand.
Amy Larson, the founder and strategic consultant at Jane+Jade, moderated a conversation with Bryan and Karla Rodriguez, VP of Human Resources and Corporate Social Responsibility at Wana Brands.
The Importance of Human Capital In Business Success
Larson emphasized the overlooked aspect of human capital amid conversations dominated by investment, financial assets and regulations. “One of the most valuable assets that any company has, any brand has, is really their people,” Larson pointed out.
Addressing Passman, Larson highlighted the common practice of reducing headcount as a cost-cutting measure during mergers and acquisitions and sought his insight on the implications of such strategies.
Passman advised a “scalpel” approach, advocating for a nuanced understanding of the human capital situation. “There’s a lot of associates in a lot of different ways. The most obvious is you’re going to have to have people in your business so you’re going to have to go and hire again,” he warned, emphasizing the ripple effect on remaining employees who witness their talented colleagues being let go.
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