Source: Expert Reviews
In its 2018 annual report, GoPro (GPRO) stated that it is facing competition from smartphone manufacturers who are driving consumer preferences for smartphone cameras. The company indicated its desire to try to gain more market share by investing its cash in marketing and regional sales activities. I think this is counterintuitive as the over one billion Instagram users who upload images and videos of their adventures increasingly prove that most consumers don't need an action camera.
As a result, GoPro's valuation is justified, and I don't see how equity